Senior Digital Communications & Marketing Manager

About Panorama

Panorama is a platform for social change driven by audacious thinking, radical collaboration, and bold action. We help our partners navigate multiple pathways from vision to impact based on their needs. Our mission is to maximize social impact by partnering with visionary leaders to co‑develop solutions to change systems. Panorama’s value proposition is helping partners to operate in smarter, more impactful, and more efficient ways.

Panorama’s values are built on four core principles:

• Vision:
  See the big picture and examine all angles
• Integrity:
  Maintain trust and strive for excellence
• Partnership:
  Collaborate and foster meaningful relationships
• Impact:
  Act boldly and create a ripple effect.

The Panorama Group is a community of organizations that includes:

• Panorama Global, a social impact nonprofit that empowers changemakers through radical collaboration,
• Panorama Strategy, a social purpose consultancy that accelerates progress for partners through audacious thinking, and
• Panorama Action, which mobilizes voices and resources through bold action.

This exempt, full‑time position reports to the Director of Development & Marketing.

The Senior Manager, Digital Communications & Marketing, leads Panorama’s digital presence and marketing operations across the enterprise. This role develops and implements integrated digital strategies that strengthen visibility, support thought leadership and business development goals and help amplify our brand proposition. The Senior Manager oversees Panorama’s digital platforms—including website governance, CRM and email marketing systems, social media channels, digital campaigns, and analytics—ensuring they are well managed, strategically aligned, and optimized for engagement.

In addition to digital systems oversight, the Senior Manager manages the production of digital and visual assets, ensuring brand consistency across graphics, templates, presentations, and other materials. The role collaborates closely with colleagues across Program Communications, Strategy, Partnerships, and external vendors to execute high‑quality, timely, and coordinated digital content.

This position requires advanced digital expertise, strong judgment, and the ability to build and refine systems, workflows, and processes that elevate digital communications across the organization. The Senior Manager moves fluidly from planning to hands‑on execution, contributing meaningfully to Panorama’s enterprise communications and organizational goals.

Candidates must be based in one of Panorama’s hub cities (Seattle, Denver, Washington, DC, and New York City). For Seattle and NYC, employees are expected to work in the office four days per week starting in 2026. In Washington, DC and Denver, this requirement will go into effect once the offices are established no earlier than Q4 2026.

Digital Strategy, Website Management & Analytics

• Manage Panorama’s digital communications and marketing strategy, aligning channels, content, and workflows with organizational priorities and opportunities to elevate and amplify our brand proposition.

• Oversee website content, updates, maintenance, and governance, ensuring accessibility, accuracy, consistency, and a positive user experience.

• Manage relationships with hosting providers, developers, and other digital vendors to ensure smooth operations and timely support.

• Monitor and analyze digital performance metrics across web, social, and email to guide continuous improvement and inform decision‑making.

• Develop coordinated digital plans and calendars that integrate program communications, enterprise storytelling, campaigns, and thought leadership priorities.

CRM, Email Marketing & Digital Campaign Execution

• Manage Panorama’s CRM and email marketing systems, including segmentation, workflow design, automation, and performance reporting.

• Coordinate digital campaigns in partnership with business development, program communications, and organizational leadership.

• Write, edit, or coordinate digital content such as email copy, campaign messaging, landing page updates, and related assets.

• Collaborate cross‑functionally to ensure…