Senior Product Marketing Manager- Platform Product Operations-API

Senior Product Marketing Manager
- Platform Product Operations-API

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Responsibilities

• Strategic Development:
- Work in tandem with cross‑functional teams to grasp and anticipate the needs of advertisers, ensuring that both the ticketing tool and other efficiency tools cater to those requirements.
- Evaluate data and feedback to discern trends and avenues for enhancing the tools and the entire advertiser experience.

• Product Oversight and Enhancement:
- Supervise the evolution of the ticketing and efficiency tools, guaranteeing alignment with the dynamic requirements of Tik Tok advertisers.
- Drive the product roadmap for all tools, set distinct timelines, and prioritize tasks based on prospective impact and business needs.

• User Experience and Interface:
- Ensure all tools under management deliver an intuitive, smooth, and efficient user experience for advertisers.
- Procure and integrate feedback from users, ensuring continuous tool refinement.

• Integration and Compatibility:
- Ensure that all tools integrate seamlessly with each other and with the broader Tik Tok advertising ecosystem.
- Work on enhancing compatibility with external platforms and systems commonly used by advertisers.

• Training, Support, and Documentation:
- Spearhead the creation and regular update of comprehensive documentation, user manuals, and FAQ sections for all tools.
- Collaborate and/or conduct trainings to equip users with knowledge on tool capabilities and best utilization practices.

• Stakeholder and Partner Communication:
- Serve as the chief liaison between product teams and internal stakeholders, ensuring clear communication regarding tool updates, features, and feedback.

• Quality Assurance and Testing:
- Coordinate with QA/PM teams to ensure rigorous testing of tools for bugs, usability issues, and performance bottlenecks.
- Organize beta‑testing phases with select advertisers to garner real‑world feedback before full‑scale rollouts.

• Operational Efficiency:
- Constantly monitor tool performance metrics, aiming for high uptime, swift ticket resolution, and overall operational efficiency.
- Implement feedback loops with the support team to continuously refine tool functionalities based on real‑world challenges and advertiser requirements.

• Continuous Learning and Industry Trends:
- Stay updated with the latest industry trends, competitor tool features, and technological advancements to ensure Tik Tok's tools remain cutting‑edge and market‑leading.

Qualifications

• BA/BS degree or above;

• 5+ years of product operations experience with digital ad products or in SaaS platforms; familiarity with advertising solutions at Google, Meta, and Snapchat.

• A fast learner and self‑starter who gets to the point quickly with a good sense of judgment and original thinking;

• A commercial mindset with experience building business cases from market research and analysis;

• Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets;

• Customer service orientation and experience working in a sales/ client‑facing capacity.

About Tik Tok

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we…