Product Marketing Director

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking a strategic and hands‑on Director of Product Marketing to lead product marketing for the Connectivity, Zero Copy, and Real‑Time product pillars within Data 360. This role is responsible for defining crisp positioning and messaging, driving product launches (including demos, sales enablement, webinars, and customer‑facing content), building AR/PR narratives, and creating sustained product momentum across the lifecycle. The ideal candidate excels at translating complex data platform capabilities into compelling stories for customers, analysts, and press, and works closely with product and partner marketing teams to deliver impactful partner announcements and ecosystem messaging.

Success in this role requires strong presentation skills, executive presence, and the ability to confidently navigate ambiguity in a fast‑paced, evolving market.

Responsibilities

• Lead end‑to‑end product launches for Connectivity, Zero Copy, and Real‑Time, translating complex platform capabilities and architectures into clear, differentiated positioning and messaging from launch through sustained market momentum. This includes actively supporting public relations efforts and contributing to press release content for key announcements.

• Work closely with the Partner Marketing team and strategic ecosystem partners to develop joint messaging, partner announcements, and co‑marketed narratives that highlight interoperability, integrations, and customer value across the broader data ecosystem.

• Drive technical sales enablement and readiness programs, delivering deep product narratives, demos, and use case‑driven assets that enable sales and solution teams to confidently position Data 360.

• Serve as a subject matter expert and technical spokesperson for the portfolio, owning content strategy and development across technical documentation and blogs, demos, webinars, launch assets, and thought leadership for customers, analysts, and partners.

• Shape and influence product strategy through close partnership with product management by bringing customer insights, competitive intelligence, and ecosystem feedback into roadmap and prioritization discussions.

• Confidently deliver compelling technical presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.

Required Skills

• 8+ years of experience in product marketing, industry marketing or corporate marketing.

• Demonstrable expertise in leading product launches from strategy to execution.

• Proven ability to strategize, craft, and communicate compelling technical messaging and positioning for complex technology products.

• Excellent communication skills and the ability to present to executive leaders, cross‑functional partners, and customers.

• Ability to create a range of marketing assets including on‑message product demo videos, sharp succinct slide pitch‑decks, product data sheets, technical enablement material, press releases, and blog posts.

• Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.

• Ability to use data and analytics to drive decision‑making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Expertise in creating strong working relationships with cross‑functional teams and aligning with global stakeholders.

Preferred Skills

• Experience with the Salesforce products, Data + AI/CDP platforms…