Demand Generation Marketing Manager, Operations

Demand Generation Marketing Manager, Operations

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Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large‑scale migrations to new design systems, and continuous content optimization while adhering to company and product brands. Backed by world class investors, we’re looking to scale our platform and expand our team.

At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own Hub Spot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every programme runs efficiently, tracks accurately, and converts effectively. You’ll build and optimise workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline.

If you thrive on precision, automation, and continuous optimisation, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.

• Own Hub Spot automation, workflows, and lifecycle management
• Maintain clean, segmented data and lead routing across systems
• Manage lead enrichment and prospecting via Lusha and Linked In Sales Navigator
• Build and optimise nurture programmes, newsletters, and landing pages that drive conversion
• Write and test campaign and email copy aligned to buyer stages
• Develop dashboards and reports to track funnel health and campaign performance
• Partner with Sales on lead flow, scoring, and handoff alignment
• Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
• Test and iterate for continuous improvement and scalable growth

• 3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
• Hands‑on expertise with Hub Spot Marketing Hub — automation, workflows, and reporting
• Experience with lead enrichment tools like Lusha and Linked In Sales Navigator
• Strong copywriting skills for lifecycle and nurture programmes
• Analytical mindset with proficiency in funnel reporting and conversion tracking
• Organised, detail‑oriented, and comfortable in a fast‑paced startup environment

• Experience building lead scoring and lifecycle automation
• Familiarity with CRM data flow between marketing and sales tools
• Knowledge of email deliverability and A/B testing best practices

The base salary range for this position is $125,000 – $150,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401k retirement plan, paid time off, paid sick leave and other employee wellness programmes.

• Learn quickly and actively seek out new challenges.
• Embrace AI as a core tool for problem‑solving, creativity and scale.
• Show a strong work ethic, high ownership and bias toward action.
• Communicate clearly, directly and with curiosity.
• Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.

As an AI‑first company, we prioritise AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your…