Global Head of Growth Marketing , Photos

Position: Global Head of Growth Marketing , Amazon Photos
Overview

Amazon Photos empowers customers to preserve, share, and relieve their memories using innovative AI-powered experiences on mobile applications, web, desktop, Amazon devices, and as part of Alexa+. We strive to provide customers with the best memories companion for them and their families.

Join Amazon Photos as the Global Head of Growth Marketing, where you'll lead a highly visible, strategic function responsible for customer acquisition across multiple channels and marketplaces WW including GTMs around new marketplace launches. You will define and execute performance-driven campaigns, oversee experimentation, and grow a high-performing marketing team. As a strategic leader, you’ll partner across Product, Analytics, Creative, and Engineering, leveraging Amazon’s scale to drive measurable growth via paid media.

Key job responsibilities

• Lead global performance marketing strategy across paid, owned, and earned channels including Display, Paid Media, Search, App Marketing, and Amazon-owned properties.

• Hire, mentor, and lead a high‑performance team, building a results‑driven culture grounded in experimentation and customer obsession.

• Manage and drive execution through external marketing agencies

• Design and execute customer segmentation and cohort strategies, optimizing acquisition campaigns and tracking KPIs like CAC, LTV, activation, and churn.

• Work closely with the GM of the Amazon Photos business to report on performance of all spend to Amazon VPs and SVPs

• Be part of the Amazon Photos leadership team with significant influence on business strategy

• Run continuous A/B tests across messaging, creative, and ad formats to drive acquisition and engagement.

• Build automated reporting dashboards, performance tracking mechanisms, and data-driven decision frameworks.

• Collaborate cross-functionally with product, creative, analytics, and global finance to launch growth campaigns.

• Drive innovation by identifying whitespace opportunities and scaling best practices across territories.

Basic Qualifications

• 10+ years of professional non-internship marketing experience

• 5+ years of team management experience

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience using data and metrics to drive improvements

• Experience managing teams

• Experience communicating results to senior leadership

• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• 10+ years in marketing, with at least 5 in growth, performance, or digital acquisition roles.

• Proven success scaling consumer‑facing digital products at scale, ideally subscription or freemium models.

• Hands-on experience managing multimillion‑dollar budgets across multiple channels and geographies, with a strong ROI focus.

• Direct, hands-on experience with DSPs, Paid Social platforms, Google Search/App campaigns, Apple Search Ads, and familiarity with ad-fraud prevention mechanisms/tools

• Experience in driving the implementation of a robust technology stack (e.g. mobile attribution partner, data segmentation layer)

• Deep analytical skills; a strong bias toward data-driven decision making (Excel, Tableau, SQL, analytics tools).

• Excellent cross-functional collaboration experience and influence within matrixed organizations.

• Experience with app‑first or freemium consumer services (subscription, storage, photo products).

• Technical familiarity with experimentation tooling, attribution models, and performance analytics (incrementality, user health analysis)

• Advanced degree (e.g. MBA, Masters) or equivalent quantitative training.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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