Senior Product Manager, Ads Manager - Seattle

Responsibilities

Team Introduction:
Tik Tok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This team focuses on enhancing the workflow within Tik Tok Ads Manager, specifically supporting both Content & Service verticals, including performance ads product such as App ads and Lead ads. You will work on optimizing the ads trafficking experience to meet the needs of advertisers within these verticals, driving efficiency, performance and growth on the platform.

• Lead the development and optimization of features within Tik Tok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.

• Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.

• Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.

• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep Tik Tok at the forefront of advertising solutions.

• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Qualifications

Minimum Qualifications

• BA/BS degree.

• Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.

• 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.

• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.

• Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.

• Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.

• Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.

Preferred Qualifications

• 5+ years of experience as a PM, building and launching ad interface or platform products.

• An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.

• Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.

About Tik Tok

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Diversity & Inclusion

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope…