Site Operations Lead

Overview

The Site Operations Lead is responsible for leading and executing scalable, efficient, and customer-focused processes for Product Information Acquisition s role champions cross‑functional alignment, continuous operations improvement, and system optimization to our product information tools, processes, and workflows. Key responsibilities include participating in daily execution, establishing operational governance, delivering performance metrics, and leading data‑driven initiatives to improve processes and operations. The ideal candidate is a strategic thinker, a strong collaborator, and an operations expert who thrives in challenging the status quo, values progress over perfection, and advocates for tools and solutions that support REI's digital and business goals.

To be successful, you need a deep understanding of how your work connects to and supports Co‑op business priorities as well as an ability to develop trusting relationships across teams and with our vendor community. You’ll join a fast‑paced and passionate community where you’ll be empowered to discover and deliver impactful operational solutions while driving the mission of the Co‑op.

Data‑Driven Planning & Decision‑Making:

• Own the development of actionable insights by leveraging analytics to inform product information acquisition, merchandising, and operational strategies.
• Establish credibility as the operational lead by setting frameworks for data interpretation and driving decisions that achieve business objectives.
• Contribute to the vision for Product Information Acquisition and translate it into a strategy, annual goals, roadmap, quarterly plans, and KPIs.

Tools & Technology:

• Serve as the subject matter expert in one or more core operational tools.
• Manage and contribute to documentation of tools and processes.
• Capture opportunities for improving tools, processes, and business operations to add to the PI Acquisition or Product Services Product team's backlogs.
• Champion adoption of new features, define best practices, and coach peers to maximize tool effectiveness.

Operational Execution:

• Lead efforts to minimize the number of products that are in stock but unavailable to purchase due to lack of product information.
• Review reporting to identify uncategorized products and update relevant information to ensure correct categorization.
• Support the creation and maintenance of size charts, collaborating with vendors and internal partners to identify incorrect information and populate missing data.
• Respond quickly to changing priorities, internal content requests, and product page corrections, and escape impediments to effective execution.

Process Optimization & Governance:

• Lead the continuous assessment and improvement of operational processes.
• Identify inefficiencies, design scalable solutions, and ensure implementation to improve speed, accuracy, and consistency across site operations.

Site & Funnel Optimization:

• Use site analytics to proactively identify friction points and opportunities.
• Drive cross‑functional initiatives to drive measurable conversion and revenue growth.

Collaboration:

• Work with cross‑functional teams (Product Detail Page Product, Digital Merchandising, UX, and vendor partners) to deliver results that create positive outcomes for our partners, the business, and REI vendors.
• Collaborate to determine appropriate specs and categories for products in our assortment.
• Ensure clear visibility to priorities, status, and risks; lead the creation of mitigation plans that align stakeholders and keep deliverables on track.

Operational Auditing & Quality Assurance:

• Ensure all operational tactics meet both customer expectations and business objectives, and lead resolution when issues arise.

Analytics and Data:

• Manage, monitor, and report on KPIs to ensure priorities and output meet established metrics and outcomes.
• Own the development of actionable insights by leveraging analytics to inform product information acquisition, merchandising, and operational strategies.
• Develop and present business‑critical reporting for weekly business reviews and merchandising recaps.
• Provide actionable recommendations that influence…