Senior Content Designer, Group

Senior Staff Content Designer, Pay Group

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.

Learn more about our Total Rewards philosophy.

About the team:

We’re a team of 80+ designers, writers, researchers, and systems thinkers devoted to building experiences that feel both intelligent and human. We perceive language as the connective tissue between people, products, and intelligence.

If designing experiences where AI works with people—anticipating needs, explaining decisions, and amplifying consideration—lights you up, you’ll thrive here.

About the role:

Lead the next chapter of Content Design at Gusto for an AI-enabled world within our flagship Pay Group. You’ll shape how our words, interactions, and intelligent systems come together to make payroll—and all the work around it—feel effortless, transparent, and human.

As AI transforms how small businesses manage time, pay, and compliance, we’re reimagining how content powers clarity and trust. You’ll define how Gusto’s Pay experiences communicate, guide, and collaborate—with both people and AI agents—in ways that feel deeply human and unmistakably “Gusto.”

You’ll partner with designers, PMs, and AI researchers to build the frameworks, language systems, and tone strategies that help us design, measure, and scale AI-powered experiences.

• Proactively gather context on product roadmaps across your scope, and prioritize the initiatives where you’ll have the most impact.
• Ship customer-facing UI content, content hierarchies, user flows, and information architectures. You’ll do this independently in some cases, but mostly by pairing with cross-functional partners across product design, product management, and engineering.
• Collaborate with design leaders to set UX direction at the feature and product level.
• Partner with our platform teams to leverage and evolve our use of AI, both at the company level and on specific projects.
• Support cross-functional teams in refining their own UI content and learning basic content design skills.

• Breadth of impact: You should have demonstrated experience prioritizing your focus across a number of opportunities, and be able to articulate how you made prioritization and trade‑off decisions.
• Builder mindset: The person in this role will ship customer‑facing products, not just documentation and frameworks. You should have examples of features you played a key role in designing and shipping. Ideally you can demonstrate how you iterated on the content quality of these features over time.
• High quality bar: This role will be a tireless advocate for our customers’ experience with Gusto. You should be able to demonstrate how you’ve championed content quality across an organization, and improved teams’ content skills and ways of working.
• Comprehensive content toolkit: The person in this role will do more than UI writing. You should have a well‑rounded content design practice, ideally including aspects of information architecture, UX design (especially information hierarchies and user flows), and evaluative research. You should be able to demonstrate how you’ve had structural and strategic impact on your past projects.
• Experience with or appetite for AI: This role will heavily lean on AI, whether that’s using patterns from our platform teams on their projects or contributing to the platform le deep experience is not a must, you should be able to demonstrate ongoing efforts to educate yourself and learn about this emerging area.

Our cash compensation range for this role is $172,000/yr to $215,000/yr in Denver & most remote locations, and $202,000/yr to $253,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the…