Business Analyst

* This role requires a hybrid schedule in our Seattle, WA office;
Tuesday-Thursday in-office, Monday and Friday remote.
* ROLE OVERVIEW

Lending Tree is seeking a Business Analyst to support our fast-growing Media & Publisher business. This role is responsible for delivering actionable insights through strong analytical execution, clear storytelling, and close partnership with business stakeholders.

As a Business Analyst, you will independently own analyses for a defined business area, assess business problems, collect and analyze the right data, and translate findings into insights that drive measurable business outcomes. You will partner closely with the Media/Publisher team to optimize campaign performance, support experimentation, and scale reporting as the business continues to grow.

This role aligns to Lending Tree's Business Analyst job family with an emphasis on analytics delivery, business partnership, and technical proficiency in SQL/Snowflake.

CORE RESPONSIBILITIES

Analytics & Insights Delivery

* Deliver data-driven insights using clean, well-organized analyses, dashboards, and visualizations.

* Identify patterns, trends, and anomalies in campaign and partner performance and translate findings into clear recommendations.

* Assess business situations, define analytical problems, and determine the appropriate data and methodology to address them.

Media & Publisher Business Support

* Serve as the primary analytics partner for the Media/Publisher team, supporting day-to-day decision-making and strategic initiatives.

* Conduct detailed audits of historical and current campaigns to identify optimization opportunities and inefficiencies.

* Support strategic publisher partnerships by providing ongoing performance analysis and insight.

Measurement & Experimentation

* Track and evaluate the results of business initiatives to determine whether outcomes were successful.

* Support the development, execution, and analysis of A/B tests, including defining success metrics and interpreting results.

* Establish baseline performance metrics and KPIs to measure campaign success and year-over-year growth.

Technical Execution

* Write efficient, accurate SQL queries in Snowflake to extract and analyze large, complex datasets.

* Ensure data accuracy and consistency across reporting and analyses.

* Partner with engineering and product teams to understand data structures, resolve data questions, and reduce ad-hoc analytical load on engineers.

Cross-Functional Collaboration

* Communicate insights effectively to both technical and non-technical stakeholders.

* Proactively surface risks and opportunities that may impact performance or scalability.

* Contribute to analytics best practices, documentation, and standardization within the Business Analytics team.

Immediate Focus Areas

* Perform an initial deep-dive analysis of Media/Publisher campaign performance to identify near-term optimization opportunities.

* Build and maintain foundational dashboards to track campaign efficiency, ROI, and incremental VMD.

* Partner with Media/Publisher stakeholders to understand priorities, workflows, and pain points.

* Deliver actionable recommendations that drive improvements in campaign performance and operational efficiency.

* Free up engineering resources by owning campaign-level analysis and performance diagnostics.

Key Metrics & Business Impact

This role will directly impact:

* Incremental VMD through improved campaign optimization.

* Cost per Conversion by identifying and reducing inefficiencies.

* Campaign ROI via high-quality analysis and insight-driven decision-making.

* Year-over-Year Growth by supporting scalable analytics for a rapidly expanding business line.

QUALIFICATIONS

Required

* 3-5 years of experience in business analytics, data analytics, or a related role.

* Strong proficiency in SQL, with hands-on experience querying data in Snowflake.

* Proven experience delivering insights that influence business decisions.

* Ability to work independently on moderately complex analytical problems.

* Strong communication skills with the ability to translate data into clear business narratives.

Preferred

* Experience supporting media, publisher, marketing, or performance-based businesses.

* Experience with dashboarding and visualization tools (e.g., Tableau, Looker, Power BI).

* Familiarity with experimentation and A/B testing methodologies.

* Experience partnering with product or engineering teams.

Leveling & Growth Alignment (Internal Fit)

This role is aligned to Business Analyst within Lending Tree's analytics job family:

* Operates independently within a defined business area.

* Owns analyses end-to-end with moderate complexity.

* Partners closely with stakeholders and provides actionable recommendations.

ABOUT LENDINGTREE

Lending Tree is the nation's leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit - from mortgages and personal loans to credit, savings, and insurance products.

Our founder, Doug…