View Sr. Analyst, Non-Vehicle eCommerce Sales & Optimization

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position... The Non-Vehicle eCommerce Site Merchandising & Sales Optimization Analyst role focuses on optimizing the online customer shopping experience for non-vehicle products such as Accessories and Parts by enhancing product detail pages, site taxonomy, and search capabilities. Responsibilities include identifying opportunities to improve sales, conversion, and profit, while also strategically enriching and cleansing product data. The position requires collaboration with various teams, including eCommerce Merchandising/Sales Optimization Managers, SEO, UX, Product Management, analytics, and business teams to develop and execute site strategies and promotional events.

Ideal candidates will demonstrate strong data analysis, website optimization, and strategic thinking skills, with a keen focus on customer satisfaction.

Although this position is designated as remote, preference will be given to candidates who are able to work onsite at least four days per week or relocate to Dearborn, Michigan. Relocation assistance may be available to eligible candidates.

What you'll do...

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.
• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.
• Optimize for internal and external search terms
• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.
• Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities.
• Conduct competitive analysis to gain insights and develop strategies.
• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits.
• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content.
• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details.
• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs.
• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process.
• Create Jira epics, set up stories, assigning resources and sprints
• Data Analysis and Interpretation:
  Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
• Technical
  
  Skills:
  
  Proficient with MS Office programs and knowledgeable in digital merchandising tools.
• Website Optimization:
  Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization.
• Marketing and Promotion Execution:
  Experienced in executing promotions, event optimization, and supporting SEM strategies.
• Strategic Thinking and Planning:
  Cap…