Enterprise Marketing Director

Overview

Responsible for leading strategy, planning and execution of firmwide internal communications, events, and cultural engagements. Connects employees across the globe to the firm's mission, strategy, and values through storytelling, experiences, and dialogue. Responsible for the design and execution of all internal communications programs - including CEO and leadership share-outs, organizational updates, educational content, events, and celebrations - ensuring that every touchpoint strengthens culture and alignment across HKS.

Partners closely with the Communications, Events, Digital, and Brand COEs to create consistent, high-impact engagement experiences that foster pride, connection, and clarity. Also partners with other Enterprise functions such as Corporate Strategy, Human Resources, Talent Acquisition and Learning & Development to ensure key initiatives and messages are shared in the most impactful ways.

• Develops and executes a comprehensive internal communications strategy that informs, inspires, and unites employees around HKS s mission, values, and business priorities
• Translates firmwide strategy into clear, accessible communications that foster understanding and alignment across geographies and practices
• Defines a consistent narrative and editorial framework for all enterprise communications
• Serves as communications advisor to the CEO, President, and senior leaders for all internal messaging, events, and announcements
• Leads a team to develop talking points, scripts, and storytelling frameworks for executive presentations, all-hands meetings, and key share-outs
• Coaches leaders to communicate with authenticity, empathy, and impact
• Leads enterprise-wide culture initiatives that strengthen employee connection, belonging, and pride
• Partners with the Talent Team on communications and experiences tied to DEI, recognition, onboarding, and employee engagement programs
• Develops campaigns and cultural moments that celebrate people, milestones, and firm achievements
• Oversees firmwide internal events, including all-hands, town halls, leadership summits, end-of-year galas, and local office activations
• Collaborates with the Events COE and Brand COE to ensure experiences are aligned to firm values and visual identity
• Integrates digital and in-person experiences to reach global audiences effectively
• Oversees the internal communications ecosystem - intranet, Teams, newsletters, video content, digital signage, and other channels
• Establishes governance and content calendars to ensure coordinated and timely communication across the enterprise
• Partners with the Digital COE to evolve internal communications platforms and enhance digital engagement capabilities
• Defines KPIs for internal communications effectiveness (reach, comprehension, sentiment, participation)
• Uses analytics, surveys, and feedback loops to evaluate success and refine strategies
• Benchmarks best practices in communications, culture, and employee engagement to ensure continuous improvement
• Serves as communications lead for firmwide transformation initiatives - ensuring clarity, transparency, and empathy during change
• Partners with Talent, IT, and Practice Leadership to plan and execute change communications that drive understanding and adoption
• Models and holds others accountable to the firm s cultural values, including a commitment to quality, innovation, learning and growth
• Actively invests in the professional development of staff through mentoring, performance management and career planning
• Supports efforts in attracting, training, retaining, growing and recognizing diverse talent
• Manages conflict effectively and encourages a healthy team environment
• Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability
• Takes personal responsibility for fostering a green workplace through sustainable work practices
• Collaborates to develop budgets and timelines of team projects in collaboration with Chief Marketing Officer and Marketing leadership
• May lead team in identifying and implementing cost savings ideas
• Collaborates in and is responsible for…