Senior Manager, Consumer Integrated Marketing - Verticals Habituation and Affordability

Senior Manager, Consumer Integrated Marketing - New Verticals Habituation and Affordability

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About The Team The Consumer Marketing team is committed to bringing Door Dash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, Door Dash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

The New Vertical Consumer Integrated Marketing team connects Door Dash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail. We lead integrated marketing for our New Verticals (NV) business, building category awareness, driving trial, and creating habits that keep customers coming back.

Within this team, the Habituation & Affordability pod focuses on two critical growth levers: helping new customers develop consistent ordering habits within NV, and ensuring Door Dash is perceived as the best value choice for everyday needs. We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories.

About The Role As a Senior Manager, Consumer Integrated Marketing – New Verticals Habituation & Affordability, you will lead strategies that deepen engagement and drive retention for Door Dash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll own how we turn new customers into loyal, habitual users and how we communicate value and affordability levers across categories. This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact.

You’ll manage a team of two and collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel.

You’re Excited About This Opportunity Because You Will…

• Own the Habituation and Affordability vision:
  Define the strategy, goals, and roadmap for driving repeat engagement and communicating Door Dash’s value proposition across New Verticals.
• Lead integrated go-to-market planning:
  Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
• Act as the voice of the customer:
  Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
• Partner cross-functionally:
  Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while aligning with Product, Strategy & Ops, Analytics, and Finance on business objectives.
• Balance growth and efficiency:
  Develop acquisition and retention strategies that maximize impact within set budgets, leveraging experimentation, testing, and performance analysis.
• Build and lead a high-performing team:
  Manage and mentor a team of three, fostering curiosity, collaboration, and accountability.
• Stay ahead of the curve:
  Track key metrics, cultural trends, and competitive insights to evolve how Door Dash shows up for customers in value and habit-building moments.

You Have

• 8+ years of marketing experience in a corporate or startup environment, ideally within tech, eCommerce, or CPG across corporate and startups
• Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth.
• Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.
• A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
• Experience shaping…