Senior Manager, Market

Join to apply for the Senior Manager, Market Performance role at Princess Cruises

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Princess has introduced Medallion Class Vacations. This award‑winning innovation offers the fastest way to an effortless, personalized vacation.

We are seeking an experienced Senior Manager, Market Performance to fill this hybrid role, which can be based in our Seattle or Miami offices, Seattle preferred. You’ll be responsible for managing a Commercial Portfolio and leading the Commercial activation to achieve NTR. This role involves a high degree of analytical and managerial skills. The Senior Manager will be instrumental in crafting a Commercial Plan, managing the cross‑functional activation plan to drive demand in‑market and driving insights.

Additionally, the Senior Manager will manage teams to drive optimal occupancy and pricing performance, develop pricing strategies, and coordinate with commercial teams to implement worldwide pricing strategies and promotional initiatives. The ideal candidate will have analytical and planning skills. This role is responsible for an org size of 2‑3.

Here’s a summary of what Princess is looking for in its Senior Manager, Market Performance. Is this you?

• Reviewing data and provide a thorough analysis of findings. Turn data into hypothesis and work well with varying levels of different points‑of‑view.
• Pull together a comprehensive plan to support demand generation according to booking curves and NTR expectation.
• Support the ongoing analysis of data, reviewing day‑to‑day inputs and booking trends/sources/channels overtime.
• Help monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth including onboard revenue channels and negotiating on behalf of the brand.
• Provide the commercial plan for Alaska operations and initiatives in the Revenue Management Space.
• Help the VP in evaluating data and metrics from both ship and shore and provide monthly analysis to executive management complete with a view on future performance across Alaska scope.

• Evaluate the current approach to revenue management and pricing and recommend improvements supported by data analysis to achieve plan goals, develop appropriate metrics for tracking success, and identify opportunities addressing complex issues and execute multifaceted plans to drive net ticket revenue achievement.
• Drive requirements for technology enhancements to support enhanced decision making.
• Leverage the newest technology to create visuals and reports to ensure leaders are making data‑backed decisions.

• Build, lead, and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development.
• Provide visionary leadership to team of pricing professionals (managers and analysts), ensuring strategic alignment and a data‑driven approach to pricing and revenue management.
• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

• Collaborate with other departments to align market performance strategies with other short and long term priorities.
• Work with AVP, Revenue Management, VP, Revenue Management and Market Performance, and Director Alaska Planning and Marketing.
• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

• G&A budget responsibilities for direct team.

• Bachelors degree (MBA preferred).
• Undergraduate degree and MBA preferred. Must have +7 years of experience at a large corporation or firm.
• Proven track record of developing and executing cross‑functional initiatives.
• Prepare, review, and analyze assigned initiatives to inform decisions.
• Excellent analytical skills and experience using data to inform commercial decisions and present results.
• Experience working in a…