Head of Event Marketing Manager - Flagship Events

Description

This is a senior leadership role within AWS's Events organization, responsible for leading our 3P (Third-Party) Flagship events strategy and team. As a vital member of the leadership team, you'll drive AWS's engagement strategy and impact at major industry events while leading a dynamic organization that transforms how we approach 3P partnerships and industry presence. The role demands a business‑focused leader who can translate marketing opportunities into measurable business outcomes, forge strategic partnerships that amplify AWS's visibility, and demonstrate strong financial acumen in strategic decision‑making.

You'll be expected to partner closely with senior stakeholders, aligning the 3P events strategy with AWS's broader business objectives. In this role, you'll identify and evaluate key industry events where AWS should have a presence, develop strategic sponsorship frameworks, and create compelling event activation plans that showcase AWS's technology leadership. You'll also build and maintain relationships with major event organizers and industry bodies to secure premier positioning and partnership opportunities.

The position calls for a proven leader who can build and mentor high‑performing teams, drive organizational transformation, and lead cross‑functional initiatives. Success in this role requires strong business acumen, strategic marketing expertise, and the ability to navigate complex stakeholder environments. The core focus is on understanding the opportunities that elevate AWS's presence at major industry events and drive meaningful business impact through 3P partnerships, while leading a team of event marketing professionals to deliver exceptional results.

• Build and lead a high‑performing team of event marketing professionals.
• Develop and mentor team members, providing regular feedback, and creating growth opportunities.
• Drive talent development through career planning, skill building, and performance management.
• Create a culture of innovation, continuous improvement, and customer obsession.
• Coach team members to evolve from operational excellence to strategic leadership.
• Implement AI‑enabled frameworks to help your team optimize event execution and measurement.

• Define and execute AWS's 3P Flagship events strategy, ensuring alignment with broader marketing and business objectives.
• Drive strategic decisions about AWS's presence at major industry events.
• Develop comprehensive sponsorship and activation strategies that maximize AWS's investment and impact.
• Create frameworks for measuring and optimizing ROI across the 3P portfolio.
• Partner with senior leadership to identify and secure strategic event opportunities.

• Lead the evaluation, selection, and prioritization of 3P Flagship events.
• Manage significant investment decisions across the portfolio.
• Ensure consistent quality and impact across all 3P Flagship activations.
• Drive integration between 3P events and AWS's broader marketing initiatives.
• Optimize resource allocation across the portfolio.

• Build and maintain strategic relationships with key industry organizers.
• Partner with Product, Industry, Developer, Partner, and Startup Marketing teams to align event presence with business priorities.
• Collaborate with the Events team to ensure consistent execution standards.
• Work closely with regional teams to ensure local relevance while maintaining global standards.
• Influence and align multiple stakeholders across business units, regions, and functions.

• Drive operational efficiency through standardized processes and best practices.
• Implement measurement frameworks to track and report on event performance.
• Ensure consistent delivery quality and customer experience across all 3P activations.
• Manage budget allocation and optimization across the portfolio.
• Lead the adoption of new technologies and approaches to enhance AWS's presence at industry events.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth…