Senior Finance Director, Head of Commercial Strategy & FP&A

Senior Finance Director, Head Of Commercial Strategy & FP&A

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, Smarty Pants and future acquisitions to come! This position's home company is OLLY.

We're seeking a high-impact, senior leadership finance role responsible for managing an $800M+ retail sales P&L across both OLLY and Smarty Pants. Reporting to the VMS Chief Financial Officer, you will serve as the right hand to the CFO in all commercial and performance activities owning end-to-end P&L management, commercial strategy, execution, FP&A, and business performance for both operating companies.

This leader will drive the delivery of monthly, annual, and long-range (3-year) plans, ensuring both OLLY and Smarty Pants achieve their financial and strategic objectives. You will lead a team of seven direct reports across OLLY and Smarty Pants and partner cross-functionally with Sales, Marketing, Supply Chain, and Wellbeing leadership to achieve results.

• P&L Ownership:
  Lead and manage the full $800M+ retail sales P&L for both OLLY and Smarty Pants, driving commercial strategy, execution, and performance management across all business levels.

• Strategic Planning:
  Deliver monthly and annual results and develop robust 3-year strategic and financial plans to position the business for sustained growth.

• Team Leadership:
  Manage and develop a high-performing team of seven, partnering closely with Sales, Marketing, Supply Chain, and Overheads across both operating companies. Foster a culture of accountability, continuous improvement, and high performance.

• Cross-Functional & Group Partnership:
  Collaborate with the Wellbeing Collective Central Team and Unilever Group to set targets, deliver financial commitments, align on reporting, and evaluate strategic initiatives for financial viability.

• Performance Forums:
  Own and lead key business forums, including internal performance reviews, quarterly business reviews with the Wellbeing Collective and Unilever, and the annual operating plan process.

• FP&A Community Building:
  Build a strong FP&A community across both operating companies, championing performance and in-year target delivery.

• Business Partnering & Insight:
  Provide strategic business partnering and financial insight to support business cases (e.g., Innovation, Transformations, Supply Chain, Strategic Investments) and evaluate in-flight initiatives against approved business cases, ensuring learnings are recycled into future planning.

• Reporting & Analytics:
  Enhance reporting capabilities by leveraging advanced tools and AI and upgrade the performance management framework to drive results in Sales (Trade), Marketing (Innovation & BMI), and Supply Chain (KPIs and performance indicators). Collaborate with Data & Analytics teams to design management reporting that enables agile decision-making.

• Harmonization:
  Lead the harmonization of reporting, tracking, and overall performance management processes across both OLLY and Smarty Pants, ensuring consistency, transparency, and actionable insights at the VMS level.

• Talent Development:
  Design and launch programs to attract and develop top finance talent, including university recruitment and ongoing team capability building.

• Culture & Brand:
  Build personal and team brand across diverse business units and locations, acting as a visible, influential leader within the organization.

Key Stakeholders: VMS CFO, VMS CEO, VMS Leadership Team (Head of Sales, Supply Chain, Marketing, HR, R&D, IT), VMS Controller & Controlling Team, Wellbeing Performance Management Lead, Wellbeing CFO, Other Operating Companies' Heads of Performance and CFOs, Senior Leaders in the organization (cross-functional)

Measurable Success Criteria:

• Achieve or exceed annual and quarterly P&L targets for both OLLY and Smarty Pants.

• Deliver harmonized, timely, and accurate reporting and performance management across both operating companies within 12 months.

• Demonstrate measurable improvement in trade spend…