Senior Product Marketing Manager

Overview

Senior Product Marketing Manager at Scribd, Inc.

6 days ago Be among the first 25 applicants

Join to apply for the Senior Product Marketing Manager role at Scribd, Inc.

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, Scribd Flex enables employees — in partnership with their manager — to choose the daily work style that best suits their needs. A key tenet is prioritizing intentional in-person moments to build collaboration, culture, and connection. Occasional in-person attendance is required for all Scribd employees, regardless of location.

We hire for “GRIT”:
Goals, Results, Innovation, and Team. Here’s what that means for you: the ability to set and achieve goals, deliver results, contribute innovative ideas, and positively influence the broader team through collaboration and attitude.

Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market.

You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.

• 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
• Proven ability to build narratives that reposition a brand or product category.
• Experience marketing AI-powered tools, UGC ecosystems, or content-driven products.
• Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
• Comfort working with ambiguity and shaping narratives in evolving categories.
• Analytical mindset with ability to translate research into actionable positioning.
• Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
• Collaborative and can influence and find common ground with cross-functional partners
• Comfortable working in a scrappy and agile environment
• Effective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategy
• Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking
• Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms

• Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
• Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market.
• Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
• Lead go-to-market planning for new features and product updates, from concept through launch and adoption.
• Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
• Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
• Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
• Wor…