Senior Manager, eCommerce Merchandising

Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:
· Runner First We act in the best interest of the runner
· Word is Bond We do what we say we’ll do
· Champion Heart We give our all in everything we do
· There is no “I” in Run We stay generous with our humanity
· Keep Moving We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: The Senior Manager, eCommerce Merchandising, is an expert in digital commerce who is responsible for bringing our product to life online. You will be responsible for optimizing the customer’s discovery and selection of these products through optimized and personalized journeys. As part of the North America eCommerce team, you’ll lead a team of merchandisers to set strategies and roadmaps that ensure impactful execution of growth initiatives to achieve eCommerce goals.

Blending the art and science of digital merchandising, you will balance our brand and merchandising vision with a data-driven mindset to optimize the customer's site experience, bringing key product initiatives to life through merchandising and compelling on-site marketing. You should be a self-starter with immense curiosity and strong analytical skills as well as robust experience working with eCommerce platforms such as Salesforce Commerce Cloud.

This is an ideal role for someone who wants to work as a high-impact contributor and lead a team of merchandisers in a highly collaborative and data conscious environment. In this role, you are directly contributing to the company’s success by identifying, crafting, and analyzing solutions to our site experience across site merchandising, personalization, product discovery, and revenue. Your work will help ensure that Brooks Running’s Digital customer experience illustrates the “why” to the runner, ultimately driving runner engagement, conversion

• Develop and own a cohesive, on-brand digital merchandising experience that establishes a balance between data and curation to drive engagement, loyalty, and conversion.
• Lead the merchandising strategy, including cross-merchandising, product recommendations, product setup, collection management, product content, product feature and benefit calls outs, product education, outfitting, product color-ups and SMUs, and seasonal product launches.
• Drive the online merchandising calendar for marketing campaigns, product stories, and promotions. Use customer journey maps, industry insights, channel marketing plans, and our integrated marketing calendar to ensure we produce seasonal experiences that inspire runners.
• Pursue new and creative opportunities to drive sell-through and cross-category purchases through optimizations to product way finding and product presentation. Bring new ideas on stories to tell, technology to surface, and other opportunities to connect with the Brooks runner.
• Develop merchandising and personalization best practices to drive increased units per order, average order value and reduce friction in the online journey.
• Manage the product lifecycle and provide insights to partners on key metrics such as inventory health and sell through trends so channels may react and optimize appropriately.
• Lead the team to manage and optimize engaging, runner-focused digital content such as homepage, landing pages, runner centric articles, and more ensuring alignment with SEO strategies and brand content
• Become a Brooks product expert to ensure accurate and optimal placement and marketing of products within categories, filters, navigation, and recommendations.
• Partner closely with the Global, Digital and Integrated Marketing teams…