Senior Manager, Global Marketing Transformation & Operations

Senior Manager, Global Marketing Transformation & Operations

At Sonos we aim to create the ultimate listening experience. As part of the team you’ll collaborate with diverse people to realize our vision while fostering a community where everyone feels included and empowered.

Hybrid Position - Some roles may be remote; this hybrid role requires applicants to live within commuting distance of our Seattle or Boston office.

Senior Manager, Marketing Transformation & Operations reports to the Senior Director, Consumer Marketing and drives evolution in marketing capabilities while ensuring operational excellence. You’ll lead a team to optimize investments, extract insights, and streamline processes to amplify impact.

• Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions.
• Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies.
• Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture.
• Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos’ competitive edge.

• Oversee development and implementation of robust measurement frameworks to evaluate ROI of marketing campaigns using econometrics models, incrementality solutions, and modern attribution.
• Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation.
• Establish and track key performance indicators (KPIs) to ensure marketing efforts deliver tangible business outcomes.

• Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations.
• Ensure the integrity and accessibility of marketing data, integrating various data platforms for a holistic view of customer journeys and campaign performance.
• Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.

• Provide leadership and guidance to the Manager, Marketing Operations, ensuring seamless execution of marketing campaigns and initiatives.
• Identify and implement best practices for marketing technology stack utilization, automation, and workflow efficiency.
• Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.

• Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations.
• Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability.
• Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.

• 8-10+ years in marketing operations, analytics, or effectiveness with at least 3+ years leading multiple functions or significant initiatives.
• Demonstrated success in leading and implementing marketing transformation initiatives and delivering measurable business impact.
• Proficiency in marketing measurement, including attribution modeling and campaign performance analysis.
• Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and application to optimize efforts.
• Exceptional analytical and problem-solving skills, translating complex data into actionable insights and strategic recommendations.
• Excellent leadership and team development capabilities, managing and mentoring diverse teams.
• Superior communication and presentation skills, influencing and collaborating effectively with stakeholders at all levels.
• Bachelor’s degree or equivalent practical experience in Marketing, Business, Statistics, or related field.

• A master’s degree (MBA or equivalent) is a plus, but not required.
• Experience in consumer electronics or technology industry is a bonus.
• Hands‑on knowledge of AI use cases for…