Shop - Integrated Marketing Campaign, Strategy & Analytics Manager

Tik Tok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager Responsibilities

• Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;
• Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;
• Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization;
• Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target;
• Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs;

• Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields
• 3+ years of working experience in a fast-paced industry, Management Consulting, Tech, or FMCG companies
• Established experience in project management and data analysis

• Good inference skills to manage stakeholders
• Outstanding analytical skills and comfortable with analyzing complex, large-scale data sets
• Ability to multi-task, meet deadlines, and thrive in a fast-paced environment
• Self-driven and a team player

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

The base salary range for this position in the selected city is $136,800 - $273,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits…