Brand Campaign Manager

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change, constantly growing as you work hard for a mission that matters at a company where you matter.

• Serve as campaign manager for brand‑level initiatives — from planning to execution
• Collaborate closely with the Central Growth Marketing Manager to ensure brand campaigns are integrated into paid, digital and lifecycle channels
• Build project plans, timelines and channel strategies for Axon’s biggest storytelling moments
• Lead cross‑functional coordination for brand campaigns across Creative, PR, Social, Product Marketing and Events
• Act as the strategic and executional counterpart to segment‑specific Growth Marketing Managers — bringing brand stories to life across broader audiences
• Track and report on campaign performance and visibility across channels
• Manage toolkits, asset distribution and amplification workflows to extend campaign impact
• Ensure brand consistency across global markets, partners and platforms
• Build campaign playbooks, rinse‑and‑repeat frameworks and documentation to improve scale
• Support the packaging and promotion of customer stories, hero narratives and CSR initiatives

• 6–8+ years of experience in brand marketing, campaign management or integrated marketing
• Experience leading multi‑channel campaigns from end‑to‑end
• Exceptional project management and organizational skills
• Comfortable working with creative teams and external‑facing content
• Data‑informed mindset and understanding of how to measure brand awareness and engagement
• Skilled collaborator across functions like PR, Growth, Product Marketing and Events
• Bonus:
  Experience in B2B, public safety or values‑driven brands

You’ll use AI tools to generate campaign briefs, repurpose creative for new formats, summarize results and scale distribution plans across teams. You’ll also help identify opportunities to automate and optimize campaign reporting and content reuse.

• Aim Far – You help elevate the Axon brand with ambitious, inspiring campaigns
• Win Right – You manage details and deadlines without losing sight of the big picture
• Own It – You lead campaign delivery with accountability and follow‑through
• Join Forces – You unify cross‑functional teams to bring creative to life
• Be Obsessed – You care about what we say, how it looks and how it performs
• Expect Candor – You advocate for great work and communicate with clarity

• Meet key stakeholders and audit past brand campaigns and toolkits
• Support execution of an in‑flight campaign or hero narrative

• Lead your first full campaign from kickoff to reporting
• Propose a standard process for cross‑functional brand campaign execution

• Drive consistent, high‑impact brand campaigns across the year
• Become the go‑to lead for campaign execution, visibility and distribution

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental and Vision plans
• Fitness programs
• Emotional & mental wellness support
• Learning & development programs
• And yes, we have snacks in our offices

The Pay:
Axon is a total compensation company, meaning compensation is made up of base pay, bonus and stock awards. The starting base pay for this role is between USD 87,450 in the lowest geographic market and USD 139,920 in the highest geographic market. The actual base pay is dependent upon many factors, such as level, function, training, transferable skills, work experience, business needs, geographic market and often a combination of all these factors.

Our benefits offer an array of options to help support you physically, financially and emotionally through the big…