Director, Lifecycle Marketing

Who we are:

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, program managers and campaign operators. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.

The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.

Rover is seeking a Director to own our end-to-end pet parent lifecycle marketing strategy which includes strategically thinking about how we need to message pet parents across each lifecycle stage (Acquisition, Engagement, Retention) and our data and deployment strategy in order to support our Lifecycle new and repeat booking goals for our global businesses. Role is also responsible for performance management and developing a small team.

They will work closely with the entire marketing team as well as International, product, analytics, business development & other stakeholders to define project scope and plans, and help guide their team to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.

As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills.

This role will report to the Sr. Director, Lifecycle Marketing.

• Strategic Ownership: Define the comprehensive pet parent lifecycle strategy, which includes thinking about multiple brands and prioritizing projects and go-to-market (GTM) campaigns.
• Messaging Strategy: Lead & influence the end-end messaging strategy across owned channels, leveraging next best action models and predictive insights to deliver timely, personalized communications that drive engagement, retention, and repeat usage.
• Content Optimization: Continuously refine and update messages across the customer journey to ensure relevance.
• Data and Deployment: Collaborate on data strategy and scalable message deployment via Iterable.
• Audience Expertise: Serve as the authority on the Pet Parent audience, proactively engaging with analytics, operations, and consumer research for insights.
• Customer Experience Recommendations: Advise product, marketing, and operations on optimizing the Pet Parent customer experience.
• Learning and Experimentation: Develop annual learning agendas and experiments.
• Performance Monitoring: Establish annual booking targets, monitor lifecycle…