Union Relations Field Marketing Director

Benefits:

Competitive salary

Paid time off

Training & development

About the Role:

We are seeking a proactive, strategic, and outgoing Field Marketing Director – Union Relations to lead our outreach efforts within the union community. This role is critical in building and maintaining relationships with unions to generate member referrals and promote our services, including dental care and sleep apnea treatment.

Key Responsibilities:

Develop and execute a field marketing strategy targeting union organizations and their members

Establish and maintain relationships with union leaders and benefit coordinators

Encourage and coordinate mailers and referral programs

Represent our organization at union meetings, membership fairs, and other community events

Identify new partnership and outreach opportunities to expand our reach

Utilize Zoho CRM to manage contacts, track outreach efforts, and report on performance metrics

Deliver presentations and effectively communicate the value of our services to union members

Collaborate with internal marketing and clinical teams to align goals and messaging

Ensure full-day engagement and productivity during scheduled workdays, including Saturdays

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or related field

Proven experience in field marketing, outreach, or partnership development, preferably in healthcare or dental industries

Excellent communication and public speaking skills

Familiarity with Zoho CRM or similar platforms

Computer savvy with strong organizational and reporting skills

Must be willing and able to travel locally and work on Saturdays

Self-motivated, results-driven, and comfortable working independently

Preferred:

Experience working with unions, labor organizations, or community benefit groups

Bilingual skills (Spanish or other languages common in our service area)

Benefits:

Competitive salary and benefits package

Paid vacation and holidays

Health allowance

Opportunities for professional growth and development

Schedule:

Full-time | Must be available on Saturdays