Sr Manager, Brand Marketing

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Play Station is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high‑profile game franchises. Reporting directly to the Senior Director, Games Marketing, this role is responsible for developing the brand and global go‑to‑market marketing strategy for several high‑profile games. This individual will partner with the development studios to craft global go‑to‑market marketing strategy and campaigns to support the live service marketing for current and upcoming high‑profile AAA game titles.

This position will play a critical role in ensuring the financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re‑engagement and reclaim of previous players.

Candidates for this role will be self‑starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year‑round marketing plans to keep players continuously engaged.

• Marketing Strategy – Own the global marketing strategy and annual marketing plans
• Budgeting – Financial responsibility for marketing strategies, initiatives and advertising related efforts
• Team Leadership – Responsible for the development and performance of the team against results; impact on weekly, monthly, quarterly business performance
• Studio Partnership – Partner with studio leadership to deliver on overall business goals for each game
• Develop best‑in‑class marketing strategy, including direct‑to‑consumer, always‑on, content strategy for Games as a Service
• Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio
• Define global brand and product strategy, including positioning, unique selling points, and go‑to‑market approach based on strategic target audiences, market, and player insights
• Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season
• Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders

• Demonstrated success in developing high‑impact global consumer strategies, mass‑market campaigns, brand marketing, and direct‑to‑consumer performance marketing across console ecosystems, mobile platforms, PC storefronts, and emerging digital channels
• Proven expertise in the planning, execution, and leadership of business plans
• Track record of developing strong partnerships with game development studios
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development
• Ability to influence and engage…