Strategic Partner Marketing Lead

Overview

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you.

From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Strategic Partner Marketing Lead

We are seeking an exceptional Strategic Partnerships Marketing Lead to drive thought leadership and global partnership marketing strategies across our most critical global ecosystem partners. This role will be responsible for developing and orchestrating sophisticated marketing approaches for our most strategic global partners, working closely with regional marketing leads to localize and maximize partnership impact.

• Comprehensive understanding of global technology partnership ecosystems

• Proven ability to develop and execute sophisticated, multi-regional marketing strategies

• Expert-level communication skills, capable of engaging at C-suite and executive levels

• Strategic mindset with ability to balance global vision with regional nuance

• Advanced demand generation, digital marketing and content strategy capabilities

• Capability to balance the perspectives of multiple stakeholders while ensuring progress

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

• As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

• Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.

• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

• Develop and manage demand generation and thought leadership strategies for our most strategic partnerships

• Create comprehensive marketing frameworks that can be localized across different regional markets

• Serve as the global orchestrator for our most critical partner marketing programs, including:

• Global system integrators and advisories

• Strategic technology partners

• Transformative enterprise partnerships

• Design high-impact, globally-scalable marketing narratives that highlight joint value propositions

• Collaborate with regional partner marketing leads to ensure global strategies are effectively localized

• Develop co-marketing playbooks and engagement models for top-tier global partners

• Create executive-level thought leadership content that demonstrates the strategic value of our partnerships

• Manage complex partnership marketing initiatives that span multiple regions and go-to-market motions

• Drive alignment between global partnership strategy and regional marketing execution

• 15+ years of progressive marketing experience in technology partnerships

• 7+…