Brand Media Manager

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re‑defining e‑commerce by blending community, shopping, and entertainment into a community just for you. As a remote co‑located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.

From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward‑thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

As a Brand Media Manager, you’ll shape how the world discovers and understands Whatnot. You’ll drive brand awareness through thoughtful, high‑impact media investments that build emotional connection and spotlight what makes Whatnot unique. Paired with our ongoing performance marketing efforts, your work will accelerate buyer and seller growth while strengthening brand consideration at scale.

In this role, you’ll own planning, buying, and optimization across all brand media channels — Digital, TV, Audio, OOH — and operate as the connector across Performance Marketing, Brand, Creative, and agency partners. You’ll report to the Head of Performance Marketing.

We’re remote‑first, but this role requires being within commuting distance of one of our office hubs:
Los Angeles, San Francisco, Seattle, or New York City.

• Lead planning, buying, and optimization of all brand media campaigns.
• Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative‑to‑media workflows, and drive weekly reporting and performance reviews.
• Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals.
• Deliver clear, executive‑ready reporting with insights, recommendations, and forward‑looking guidance.
• Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives.
• Partner with Data Science on market‑based lift measurement, upper‑funnel attribution, and accounting for any downstream impact on Performance campaigns.
• Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift.
• Support all event‑based marketing (e.g., OPE, Seasonal Events) through paid channels and the affiliate program.
• Establish new processes & playbooks required to optimize internal cross‑functional team operations and with external agency partners, and develop best practices.

• 6+ years managing and executing strategic & tactical, large‑scale advertising campaigns across brand media channels (e.g., Digital, TV, Audio, and OOH).
• Hands‑on experience with paid media planning, buying, and optimization — agency or in‑house — ideally within a high‑growth consumer brand.
• Strong written and verbal communicator who can distill complex work for executives, cross‑functional partners, and external agencies.
• Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations.
• Collaborative, with experience partnering across matrixed marketing teams and influencing without authority.
• A creative and entrepreneurial mindset — you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions.

$165,000/year to $195,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

• Flexible…