Manager Public Relations, Merchandising Strategy & Category Hybrid - Seattle, WA

Manager Public Relations, Merchandising Strategy & Category Support - (Hybrid - Seattle, WA) page is loaded## Manager Public Relations, Merchandising Strategy & Category Support - (Hybrid - Seattle, WA) locations:
Seattle, WAtime type:
Full time posted on:
Posted Todayjob requisition :
R-804910###
** Job Description
***
* About the Role:

** Nordstrom is seeking a dynamic and experienced PR Manager to lead high-level merchandising category support across several key categories including but not limited to women’s apparel, accessories, shoes, and more. This role will also involve driving a strategy around organic influencer engagement to support all Brand PR initiatives, and partner with the Nordstrom Media Network on brand events. The ideal candidate will have a strong background in public relations, excellent communication skills, and a passion for the fashion and retail industries, and a strong understanding of the digital and social media landscape.
*
* Key Responsibilities:

*** Partner with the PR Director and team to develop and implement integrated PR strategies that drive awareness and engagement across Nordstrom’s key merchandise categories.
* Cultivate and maintain strong relationships with fashion, retail, lifestyle media, influencers, and key industry stakeholders.
* Maintain a strong fluency on the media and social media landscape and possess a strong sense of relevancy for industry trends, pop culture, and current events.
* Serve as liaison between Nordstrom and external brand partners to align on messaging, best practices, and media opportunities.
* Collaborate cross-functionally with divisional marketing and merchants to align messaging and strategic priorities and ensure consistency.
* Write press releases and pitches, communication strategies, messaging for internal and external audiences.
* Effectively respond to media inquiries, exercising independent decision making and strong judgement.
* Pitch and secure press coverage across print, digital and broadcast media landscapes. Research and route coverage, as appropriate.
* Drive thought leadership, leveraging merchant leaders and fashion office spokespeople for media opportunities.
* Ideate and develop innovative and creative event concepts that help amplify press opportunities to highlight key brand launches.
* Develop a cohesive organic influencer strategy to support the broader brand PR team, serve as a trusted partner to influencer and social media marketing teams.
* Support, coaching and development of two direct reports to ensure effective work and progress against growth goals.
* Manage budgets to drive efficiencies and continuous improvement within the organization.
*
* Qualifications:

*** 8-10 years of experience in PR, public relations, or related field. Fashion/beauty/retail/lifestyle/consumer PR experience preferred.
* Proven track record of developing and executing integrated PR strategies and securing high-impact media coverage.
* Strong media relations experience and a deep understanding of the media landscape with established contacts across fashion retail, and consumer media.
* Deep understanding of the social media and influencer landscape, including organic influencer strategy development and relationships with key influencers.
* Experience ideating and executing creative campaigns and events that drive brand awareness.
* Excellent written and verbal communication skills, with a talent for storytelling.
* Strategic thinker with a proactive, solution-oriented mindset and ability to respond effectively in high-pressure situations.
* Strong cross-functional collaboration skills, with experiencing working closely with marketing, merchandising, and external brand partners.
* Familiarity with Nordstrom’s brand and customer experience philosophy.
** We’ve got you covered…
** Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
* Medical/Vision, Dental, Retirement and Paid Time Away
* Life Insurance and Disability
* Merchandise Discount and EAP Resources

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