Temporary Senior Manager, Brand Marketing; Lifestyle

Who We Are:

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

· Runner First – We act in the best interest of the runner

· Word is Bond – We do what we say we’ll do

· Champion Heart – We give our all in everything we do

· There is no “I” in Run – We stay generous with our humanity

· Keep Moving – We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

The Global Brand Marketing team leads the storytelling strategy across the Brooks enterprise, ensuring a cohesive and compelling narrative that reflects our brand's positioning, values, and benefits.

This team develops and delivers content that supports both internal stakeholders, such as sales representatives and regional marketing leadership, and our external audience, the consumer. Their work ensures messaging consistency across all touchpoints, from digital platforms to real-world brand activations. By driving alignment and clarity in how the brand is presented, this team strengthens consumer connection and market impact. Their effort plays a vital role in reinforcing the brand’s identity across every campaign and initiative.

Note:
This is a temporary assignment (12 months)

As Temporary Senior Manager, Brand Marketing, Lifestyle, you will lead global brand marketing for our Lifestyle category. This role is pivotal in shaping how our brand shows up around the world—bringing the brand’s performance-born heritage into everyday life through culturally resonant storytelling, breakthrough seasonal campaigns and thoughtful regional guidance. This role is responsible for shaping the global Lifestyle marketing calendar, crafting compelling content strategies for global campaigns, and ensuring seamless deployment across regions.

As a key leader on the Brand Marketing team, you will also be responsible for mentoring and inspiring your team to deliver breakthrough work while fostering strong collaborations across functions and regions.

• Develop and manage annual global marketing calendar for Lifestyle category, aligning product launches, brand moments, and seasonal storytelling.
• Define and drive the global content strategy for Lifestyle marketing campaigns, ensuring content is aligned to story objectives and that the content is authentic, engaging, and adaptable across regions and channels.
• Develop strategic briefs for creative teams that reflect global Brand and Lifestyle category positioning, ensuring creative output aligns with campaign objectives and resonates globally.
• Oversee the development of comprehensive go-to-market toolkits—including messaging, assets, activation guides—to support regional execution and ensure brand consistency.
• Partner with Product, Creative and Regional Marketing teams to ensure alignment and integration across all touchpoints.
• Support brand collaborations, influencer initiatives, and co-branded campaigns that align with Lifestyle positioning.
• Lead team’s definition of KPIs for global Lifestyle campaigns in alignment with Global Brand goals and strategies, partnering with Marketing Operations to monitor performance across channels and synthesize learnings into actionable insights for future planning.
• Develop, own and manage the Lifestyle marketing budget, including planning and execution of expenses.
• Lead, coach, and develop a team of marketers responsible for campaign planning, content creation, and regional enablement.
• Provide opportunities and feedback to team members to build their skill sets and stretch opportunities for them to grow their career.

• Bachelor’s degree in Marketing or related field or equivalent combination of experience
• 10+ years of experience in marketing, PR or communications
• 5+ years management experience preferred including hiring, effectively directing the work of staff, coaching, development and managing performance
• Experience managing budgets
• Excelle…