Sr Product Marketing Manager, Attribution Measurement

Sr Product Marketing Manager, Attribution Measurement

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About the team Ads Measurement PMM team charter covers Attribution and reporting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.

You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.

• Owner of 1-2 performance measurement solutions in Tik Tok's Measurement suite with a strong understanding of auction ads capabilities.
• Define go-to-market strategy for Tik Tok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches in response to industry developments partnering closely with the Global Business Marketing team.
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these.
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created.

• BA/BS degree or above.
• 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting (B2B SaaS, AdTech, or digital platforms strongly preferred).
• Strong expertise in attribution models, analytics platforms, or measurement methodologies.
• Proven track record driving global GTM strategies and collaborating across functions.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and simplify marketing messaging to resonate with different audiences.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

• Experience with multi-touch attribution, incrementality testing, or media mix modeling.
• Background working with global sales organizations and agency/advertiser stakeholders.
• Familiarity with competing attribution solutions (e.g., Google, MMM vendors, survey-based approaches).

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where…