Sr. Product Marketing Manager

Sr. Product Marketing Manager, Amazon Music

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Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert live streams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service:
Prime members get ad‑free access to all music in shuffle mode, and top ad‑free podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

• Ideate, manage, and execute marketing strategies to drive listener and subscriber growth for Amazon Music's tiers, globally.
• Lead complex, cross‑functional product marketing go‑to‑market initiatives for product features and launches.
• Partner closely with marketing and product teams to influence their roadmaps to optimize for listener growth at scale.
• Lead strategy and requirements to fund qualitative and quantitative research to inform product messaging and positioning to drive growth goals, sharing insights and next steps with leadership.
• Identify and pursue cross‑category opportunities, partnering with teams across Amazon.
• Play a lead role in identifying ROI and metrics for new marketing strategies, partnering with BI, Product and Finance orgs to identify trade‑offs and recommendations.
• Leverage new or emerging trends to identify new customer audiences and journeys to unlock higher listener and subscriber growth.

• 6+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience leading go‑to‑market for consumer software or hardware product launches
• Experience presenting metrics and progress to senior leadership

• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi‑Variable Testing or both
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience in marketing or marketing research
• MBA

Mid‑Senior level

Full‑time

Public Relations and Marketing

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Job : A3149066