Senior Manager, B2B Integrated Marketing

Senior Manager, B2B Integrated Marketing About the Team

Door Dash Commerce Platform is our company’s hyper growth business unit that serves restaurants, grocers, and retailers across the United States and abroad. Door Dash Platform Services allows restaurants, grocers, and retailers to enable ecommerce ordering fulfillment for their first-party experiences (ie, website and in-store). The Digital Ordering portfolio consists of Online Ordering, Tableside Order & Pay, Loyalty, CRM, Mobile Apps, and Websites—all designed to maximize sales for merchants while fitting seamlessly into their existing restaurant operations and brand.

We’re looking for an experienced B2B & SaaS Integrated Marketing to define the end-to-end integrated marketing strategy and drive pipeline growth for our first party, digital products with SMB restaurants. Door Dash Commerce Platform is one of our fastest growing businesses, but we are still in the early innings, and are looking for a world-class marketer to lead us in our transformation to become a B2B SaaS powerhouse.

You’ll work with a dedicated marketing team across Performance, Lifecycle, Content, and Brand to drive awareness, pipeline health and ultimately, production adoption. In collaboration with Strategy & Ops, Product and Sales, you will surface audience insights that inform the ideal product positioning, then translate those insights into scaled GTM campaigns and 0-1 demand generation experiments.

• Strategize. From first principles, you’ll help develop the optimal strategy for Door Dash to enable merchants to build their first party channel. You’ll work with research and insights to develop a deep understanding of the merchant audience, including their challenges and pain points, and ensure effective product positioning and messaging against those needs.
• Build. You’ll grow the demand generation
  engine
  , identifying levers to improve product awareness, increase inbound leads and, ultimately, drive product adoption within the SMB audience in partnership with product, performance, lifecycle, content, and brand marketing. You will build and refine the pipeline for leads through continuous optimization at every stage in the funnel, proactively identifying, testing, and scaling net-new channels and opportunities to refine the demand generation strategy.
• Collaborate. You’ll influence a highly cross-functional team to drive growth by partnering with product, sales, and strategy and operations, finance, and analytics. You will help the team maneuver conflicting priorities and set a clear path forward to achieve a mutually beneficial outcome.
• Lead. You’ll manage, develop and continue to build a high-performing team.

• You have 8+ years of proven B2B SaaS marketing experience
  . You’ve succeeded in high-performance cultures, and you’ve built and launched go-to-market campaigns that have scaled products from 0 to 1.
• You have a proven track record of driving healthy pipeline growth through integrated campaigns and effective demand generation. You have a deep understanding of the role that product, performance, lifecycle, content, and brand marketing play and are comfortable working with those teams to build and execute on a robust integrated strategy.
• You solve problems from first principles, starting with the customer. You resist “this is how it’s always been done” thinking. You start with a clear understanding of the customer's needs and measure success based on how well we deliver on those needs.
• You’re equally comfortable operating at 10,000 feet and the lowest level of detail. You don’t hesitate to get in the weeds and work at the most basic level of detail, but you’re just as comfortable thinking long-term and inspiring a team. No job is beneath you.
• You’re unafraid of ambiguity. You don’t need a playbook. You dive into difficult problems and come up with a plan. Rapid change and learning is exciting to you.
• You’re analytical. You leverage data and analytics to answer complex questions and create a compelling narrative. You lean into constant experimentation grounded in business…