Communications Director

Job Summary

The Communications Director is responsible for developing and executing the organization's internal and external communication strategies. This role ensures consistent messaging, strengthens the organization's brand and reputation, and effectively communicates with stakeholders, including employees, customers, investors, media, and the public. The Communications Director works closely with senior leadership to align communication initiatives with organizational goals and brand strategy.

Communications Strategy:

• Develop and implement a comprehensive communications strategy that aligns with the organization's mission, vision, and business objectives.
• Advise senior executives and support programs on public relations, media relations, crisis communication, and brand reputation management.
• Lead communications staff, ensuring effective collaboration and the successful execution of communication plans.

Brand and Reputation Management:

• Ensure consistency in messaging across all platforms, including press releases, social media, speeches, internal communications, fundraising and marketing materials.
• Support and expand the organization's brand identity and reputation, both internally and externally.

Media Relations:

• Cultivate and maintain strong relationships with key media outlets, journalists, and partners.
• Oversee the creation and distribution of press releases, statements, and other media materials to ensure positive media coverage and brand visibility.
• Support organizational spokespeople with talking points and key messages preparation.

Internal Communications:

• Support internal communications efforts to foster a transparent, engaged, and informed workforce.
• Collaborate with HR and leadership teams to develop communications that align with organization culture, values, and employee engagement initiatives.
• Ensure effective communication of organization goals, changes in business operations, and other important updates to employees.

Crisis Communication:

• Prepare for and lead external and internal communication during a crisis or significant issue.
• Manage risk communication and provide guidance on navigating sensitive topics to protect the organization’s reputation.

Digital and Social Media Strategy:

• Implement the organization’s social media strategy, ensuring content aligns with brand identity and engages the audience effectively.
• Implement and update editorial calendars across channels.
• Monitor and analyze social media trends, public sentiment, and relevant metrics to adjust communications strategies as needed.
• Ensure that digital content (websites, blogs, social media posts, etc.) is aligned with organization messages and engages the intended audience.

Content Development:

• Support the development and dissemination of communication materials, including website updates, speeches, articles, blog posts, newsletters, annual reports, and other organization publications.
• Ensure high-quality content that supports the organization's values, informs key stakeholders, and advances strategic goals.

Metrics and Reporting:

• Track and measure the effectiveness of communication strategies and initiatives, using analytics and feedback to inform continuous improvement.
• Provide regular updates to senior leadership on communications performance, brand health, and media coverage.

Safety:

• Actively participate in safety committee meetings, completion of trainings, ensure timely communication of safety updates, and provide leadership and support during emergencies in alignment with organizational protocols.

Education: Bachelor’s degree in communications, marketing, journalism, public affairs, or related field; master’s degree or advanced certifications are advantageous.

Experience: 8-12 years of experience working in a relevant field, like communications, marketing, or public relations professional with demonstrated success and management experience.

• Experience with Adobe Creative Suite, Word Press, and basic HTML.
• Demonstrates ability to write clearly and succinctly on complex topics across various mediums and for diverse purposes.
• Outstanding verbal and written communication…