Senior Brand Strategist, AWS Brand

Description

The Senior Brand Strategist drives global brand and creative strategy for AWS, actively shaping how the brand is perceived in the world. This role is highly collaborative and focused on brand positioning, messaging, and creative strategy for our brand identity and design system, events, brand campaigns, content, and beyond. You'll be responsible for clarifying various inputs, identifying novel insights and brand opportunities, creating mechanisms to enable the larger marketing organization, and crafting creative briefs that lead to consistent, compelling, and distinct brand experiences that positively shift brand perceptions and grow our business.

• Partner with Brand Insights team to conduct, analyze, and synthesize customer and creative research to inform brand and marketing outputs
• Connect the dots between business goals, customer insights, marketing strategies, and creative development
• Identify novel customer insights and brand opportunities to drive consistent, high‑bar creative which positively shift perceptions and grows our business
• Actively shape foundational brand guidance including brand positioning, messaging, personality, and voice and tone guidance
• Partner closely with global teams and develop scalable mechanisms to activate global positioning, messaging, and creative strategy across the business
• Collaborate with creative, marketing, and product stakeholders to define the brand experience across the customer experience to deliver high‑quality, consistent, and distinct customer experiences.
• Write creative briefs and meaningfully collaborate with creative teams to deliver bar‑raising, performant creative outcomes
• Present creative strategy and recommendations to senior leadership (VP/SVP/C‑suite); influencing decision making through data‑driven and emotional storytelling, and gracefully defend decisions and recommendations
• Elevate the discipline of brand and creative strategy through the development and delivery of brand training and thought leadership
• Manage multiple priorities and make things happen in a fast‑paced, dynamic, culture
• Facilitate open and productive strategic debates that result in the best possible outcomes for customers
• Contribute to a diverse and inclusive creative culture that enables world‑class creative development

The AWS Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data, insight, inspiration, and intuition to set the standards and raise the bar in every touchpoint, in every story, and every piece of creative we make. We are relentlessly collaborative, and believe greatness is possible in everything we do.

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small‑ and mid‑market accounts to enterprise‑level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world‑class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission‑critical applications on top of AWS services.

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating – that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

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