Shop - Product Manager, Influencer Marketing and Affiliate Integrations

Tik Tok Shop - Product Manager, Influencer Marketing and Affiliate Integrations

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

The Tik Tok Shop Affiliate team designs and builds tools that connect creators, merchants, and consumers through performance-driven partnerships. Their work spans creator and seller onboarding, product discovery and matching, commission and payout systems, analytics, and integrations with leading creator and influencer marketing apps. The goal is to make it seamless for creators to monetize content while enabling merchants to scale sales through affiliates.

This role sits within Partnerships & Integrations and focuses on building the APIs and platform connections that power our affiliate ecosystem. You’ll collaborate with a wide variety of partners—creators, content publishers (blogs, news, deal sites), affiliate networks (CJ, Rakuten, Impact, Awin), and influencer marketing apps (Linktree, Join Brands, Shop My). The team operates like a start‑up within Tik Tok: you’ll be hands‑on with everything from data analysis to operations, while also owning end‑to‑end product strategy and success metrics.

We’re looking for someone who’s equally excited about writing scripts and analyzing data, brainstorming with review sites to improve conversions, and working with influencer apps to bring Tik Tok Shop opportunities to their creators. This is a fast‑paced, high‑impact role for someone who thrives at the intersection of technical building and creative influencer marketing.

• Collect and analyze market insights and trends to understand the evolving eCommerce and affiliate ecosystem.
• Work closely with publishers and partners—including websites, blogs, deal & coupon sites, loyalty/rewards platforms, and creator apps—to ensure their success on Tik Tok Shop.
• Dive into data and operations to help partners optimize their participation in Tik Tok Shop’s affiliate program.
• Own the design and development of APIs that enable partners to seamlessly integrate with Tik Tok Shop’s affiliate platform.

• 5+ years of product management experience.
• Proficiency in API design and development.
• Comfort with SQL, data analysis, and getting hands‑on with technical details.
• Strong cross‑team communication skills with the ability to quickly translate business needs into product opportunities.

• Bachelor’s degree in a technology‑related field (or equivalent experience).
• Understanding of eCommerce, influencer marketing, and affiliate marketing ecosystems.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and…