Communications Manager

* Design related communications to highlight ChemE programs and research, and to cultivate donors and investors.
* Create publicity materials (flyers, digital graphics, email announcements, social media posts, calendar entries) for department events.
* Collect and evaluate data and analytics to measure impact and inform communications strategy and decision-making.
* Create, manage, and maintain content on the ChemE website.
* Responsible for ensuring accuracy, timeliness, usability, accessibility, tone and clarity.
* Serve as site administrator.
* Create and manipulate images for home page banners, news items, articles, infographics, etc.
* Use site analytics and insights to prioritize updates and improve functionality. Provide training to content contributors and offer technical and editorial feedback.
* Develop and implement the department’s social media strategy.
* Create and post content on department’s social media channels (Instagram, Linked In, Youtube)
* Create and manage distribution of marketing emails using the Marketo email platform.
* Manage the UI for the Benson lobby touch displays.
* Ensure content is accurate and up-to-date.
* Identify opportunities to improve functionality and to leverage the displays for brand promotion.
* Manage the department’s digital photography and video content.
* Take and edit photos — or arrange for professional services — for publications and events when appropriate.
* Develop and implement marketing and communications strategies and materials to support department recruitment and program promotions, including but not limited to flyers, one-sheets, emails and digital promotions.
* Working with department leadership, develop and implement communications strategies that increase awareness, strengthen the brand, advance the goals and raise the ranking of the UW ChemE department.
* Collaborate with the department faculty and staff, as well as professionals in the College of Engineering, to ensure consistent, coordinated communication of university, college and department messaging.
* Audiences include alumni, donors, industry partners and professionals, chemical engineers nationwide, prospective students and current university and department personnel.
* The individual in this position regularly collaborates with the Chair, staff, and advancement officers, and interacts directly with major donors, faculty, students, service providers and UW marketing & communications officials.
* Provide briefing documents and talking points for leadership.
* Provide counsel to department personnel on marketing and communications strategies in line with mission and business objectives.
* In partnership with the Assistant to the Chair, plan and execute advisory board meetings, faculty retreats, special seminars and development events.
* Compose correspondence to donors on behalf of the chair; work with College advancement officers to update donors of department news and accomplishments.
* Compose correspondence to donors on behalf of the chair; work with College advancement officers to update donors of department news and accomplishments.
* Manage and adhere to the department communications budget.
* Excellent verbal and written communication skills.
* Experience using AP Style and an internal style guides.
* Ability to remain current on UW editorial standards, as well as emerging technologies as needed for role.
* Excellent interpersonal and customer service skills.
* Ability to work collaboratively as part of a diverse team.
* Demonstrated experience with current social media and digital marketing platforms and best practices.
* Experience with content management systems (Drupal, Wordpress)
* Strong project management and time management skills. Ability to operate independently and accomplish complex initiatives within deadlines.
* Demonstrated organizational proficiency and project organization skills. Self-motivated, proactive, adaptable work style, with the ability to learn quickly and to work with a variety of topics and people.
* Ability to develop, adhere to and successfully communicate branding and content guidelines.
* Ability to make appropriate decisions based on relevant information and…