Scale Demand Generation Specialist

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high‑performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close‑knit, high‑functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you.

From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

We're looking for a Scale Demand Generation Specialist to help drive revenue and growth by designing and executing marketing campaigns that reach and engage high‑value prospects. Your work will directly impact our sales pipeline by building demand beyond our largest accounts and collaborating closely with Sales, Field, and Integrated Marketing. This is a chance to shape new marketing programs, optimize existing ones, and ensure our outreach is timely, targeted, and effective—with your expertise at the center.

• Leverage strong analytical skills to use data for campaign strategy and ongoing optimizations focused on pipeline and revenue.
• Exceptional project management—plan and flawlessly execute complex, multi‑channel marketing campaigns and events.
• Build trust and collaborate cross‑functionally with Field, Integrated, and Regional Marketing teams for maximum impact.
• Innovate and develop new multi‑touch programs that capture and convert key accounts and buying centers.
• Own end‑to‑end campaigns, managing competing priorities with precision and attention to detail.
• Communicate clearly and persuasively with stakeholders, translating campaign performance into actionable insights.

• Become an expert in the full demand generation stack, from virtual events to ABM and attribution.
• Develop leadership and cross‑functional collaboration skills by managing projects with internal stakeholders.
• Receive mentorship, contribute to shaping a new, high‑visibility function, and gain hands‑on experience in strategic program building.
• Broaden knowledge across marketing disciplines, including campaign ideation, regional scaling, and technology adoption.
• Expand your professional network with peers in Marketing, Sales, and Operations globally.

• Drive and deliver virtual event strategies—plan, promote, and analyze high‑impact webinars, demos, round tables, and workshops to fuel pipeline growth.
• Execute targeted ABM campaigns, creating personalized account journeys and conversion‑driving content in collaboration with Sales.
• Optimize lead capture and nurturing with multi‑channel strategies that advance prospects through the funnel and align tightly with Sales workflows.
• Analyze campaign outcomes, provide insights, and use A/B testing to constantly improve results (ROI, engagement, conversion).
• Coordinate regionally and globally with Sales, Field Marketing, and Marketing Ops to ensure smooth campaign execution, accurate data, and timely reporting.

• 3‑5 years of B2B demand generation or field marketing, preferably SaaS or startup experience.
• Proven ability to manage marketing automation (Marketo preferred), CRM (Salesforce preferred), and virtual event platforms (Zoom Webinar, ON24, etc.).
• Experience running ABM strategies and campaigns, leveraging account‑based tools and tactics.
• Comfort analyzing marketing data and using results to inform next steps.
• Track record of executing multiple complex projects/campaigns at once.
• Strong written and verbal…