Paid Media Specialist - Video and Display

Who we are:

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

This is a hybrid position that currently has the minimum expectation to work out of our downtown Seattle headquarters two days per week on Mondays and Thursdays.

Who We’re Looking For:

We’re seeking a Paid Media Specialist to join our performance marketing team. In this role, you’ll drive success across our online paid advertising channels, with a primary focus on You Tube, Online Video and Display advertising. The ideal candidate is eager to learn, explore and test upper-funnel opportunities by optimizing campaigns across audience / creative / bidding tactics, and discovering innovative ad formats.

Success in this role requires an ownership mindset, a balance of analytical rigor and creative instincts, as well as the ability to collaborate closely with cross-functional teams including creative, analytics, and external advertising partners. If you’re passionate about testing and optimizing campaigns, thrive in a fast-paced environment, and are enthusiastic about learning and growing with the company, we’d love to hear from you.

• Build and run paid marketing campaigns across upper and mid-funnel online video digital channels (You Tube, Paid Social Video).
• Day-to-day operations include flighting creative, audience targeting and placement optimizations, bid/budget management and monitoring key metrics like CTR, CPM and ROI.
• Clearly articulate and raise awareness to any issues on your channels
• Effective Communication, writing briefs and one-pagers tied to business challenges or outcomes impacting Online Video.
• Create and maintain regular reporting to track campaign performance and share insights, partnering with Business Analytics where appropriate.
• Working closely with channel managers
  
  Plan and execute creative testing, including A/B testing formats, messaging, and calls-to-action, to optimize for performance.
• Partner with internal creative teams to develop new advertising assets based on creative insights driven by our programs.
• Work alongside Rover’s Marketing Analytics and Product teams to understand how to track and evaluate your channel’s performance.
• Stay up-to-date with industry trends, platform innovations, and competitor strategies to identify and surface new opportunities.
• Promote a collaborative, inclusive culture by aligning with company values, fostering communication across teams, and championing shared goals.
• Grow your understanding of app download marketing, working closely with existing Channel Managers .

• 2-5 years of experience in digital marketing.
• Excellent written and verbal communication skills.
• Experience with reporting progress to goals and achieving business results with regular reporting, collaborative and thoughtful planning, performance management, and forecasting.
• Demonstrated analytical skills, ability to track metrics and understand trends drawing actionable…