Temporary Senior Loyalty Engagement Specialist

Temporary Senior Loyalty Engagement Specialist

Join to apply for the Temporary Senior Loyalty Engagement Specialist role at Brooks Running
.

At Brooks, we believe movement is the key to feeling more alive. We create gear and experiences that take people to the place that makes them feel more alive—whether it’s a headspace, a feeling, or a finish line.

Our culture sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. We welcome everyone from every walk of life looking to inspire others through the power of movement.

• Runner First:
  We act in the best interest of the runner.
• Word is Bond:
  We do what we say we’ll do.
• Champion Heart:
  We give our all in everything we do.
• There is no “I” in Run:
  We stay generous with our humanity.
• Keep Moving:
  We find ways to move every day, because joy is kinetic!

This is a temporary assignment (6‑7 months). The Senior Loyalty & Engagement Specialist will help execute the strategic plan for Brooks Run Club, a core brand program that drives long‑term loyalty, retention, and growth. Responsibilities include managing day‑to‑day operations, seasonal programming, vendor relationships, integrated marketing plans, loyalty program activation, analytics, and collaboration across cross‑functional teams.

• Manage front‑line day‑to‑day operations with the Brooks Run Club team to ensure flawless execution across multiple tactics.
• Develop and execute the Brooks Run Club landing and promotional destination within  .COM.
• Lead seasonal programming, managing vendor relationships, integrated marketing plans, and prize acquisition.
• Work closely with the CRM team on loyalty communications, activations, workflows, personalization, and touch points.
• Collaborate with the Manager of Loyalty & Engagement on bringing Brooks Run Club to stores, including signage, activations, and procurement.
• Create physical activation experiences in partnership with the Events team, focusing on owned properties and retail expansion.
• Develop the customer promotion roadmap, refining member benefits, prize strategy, and marketing communications.
• Execute annual customer engagement promotion editorial calendar for launches of new benefits and features.
• Integrate promotional campaigns into the brand marketing calendar to increase revenue.
• Manage analytics and reporting to understand insights, KPI performance, opportunities, and support new experiences.
• Collaborate with Run Sights Lab, digital products, digital marketing, events, sports marketing, and other stakeholders to establish a testing framework for new benefits and experiences, ensuring clear KPIs and measurement processes.

• Bachelor’s degree in marketing, business, or a related field.
• 3+ years of experience building or enhancing loyalty program features, benefits, and prizes.
• Experience in both consulting and client‑side loyalty program work is desirable.
• Strong project management, large‑scale planning, and cross‑functional leadership skills.
• Data‑driven insights to develop business cases.
• Ability to develop structured frameworks, innovative thinking, and solve complex challenges.
• Excellent communication skills translating business needs into data analysis and back into business terms.
• Strong attention to detail and customer‑centric mentality.
• Experience recruiting strategic partners and procuring prizes.
• Curious mindset with a bias toward action.
• Data‑oriented, using quantitative data and causal thinking.
• Organizational aptitude, flexibility, and proven results.
• Strong customer focus and ability to anticipate and react to user needs.
• Collaborative ability with diverse teams.
• Awareness of how decisions affect customers, partners, products, and other departments.
• Growth mindset and agility as the program evolves.
• Embraces and lives the Brooks values.

Pay is $34‑49 per hour.

• Medical, dental, vision, HSA, FSA, family & fertility assistance, 401(k) savings plan with match.
• Employee assistance program, transportation assistance.
• Paid Time Off:
  Eleven paid holidays and paid sick leave.
• Perks:
  Product discounts, employee recognition, fitness discounts.

You will spend 3 to 4 days per week in our Seattle offices.

At Brooks, we celebrate diversity & equity. We are committed to an inclusive environment and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity, sexual orientation, genetic information, disability, marital status, pregnancy, caste, citizenship, veteran status, domestic violence victims, or any other protected status.