Field Marketing Manager

At Pipe
17, our values aren’t just words on a wall. They’re how we operate every day.

We are a high-performance team built around
ownership
,
integrity
, and a strong
bias for action
.

We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.

We operate with
urgency
, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission:
unify commerce after the buy button.

We act with integrity
. We do what’s right, even when it’s hard. That’s how we build trust with each other, our customers, and our partners.

If these values resonate with how you like to work, you’ll fit right in.

Location: Remote (US)
Department: Marketing
Reports to: VP of Marketing

Pipe
17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.

Pipe
17 is hiring a Field Marketing Manager to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.

This is a hands‑on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.

Field & Event Marketing

• Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
• Develop regional and vertical‑specific programs aligned to sales priorities
• Manage event logistics, vendors, budgets, and post‑event follow‑up
• Measure event ROI and influence on pipeline and revenue

Account-Based Marketing (ABM)

• Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
• Create personalized, multi‑touch campaigns across events, content, direct mail, and digital
• Support account expansion and deal acceleration through tailored field and ABM initiatives

Partner Marketing

• Own co‑marketing programs with Pipe
  17 partners, including joint events, webinars, sponsor ships, and campaigns
• Coordinate messaging, execution, and lead sharing with partner teams
• Support partner‑led pipeline generation and field enablement

Cross‑Functional Collaboration

• Work closely with Sales, Partnerships, Product Marketing, and Rev Ops to align programs with go‑to‑market strategy
• Ensure consistent messaging and positioning across all field and partner activities
• Provide feedback from the field to inform product and messaging decisions

Reporting & Optimization

• Track program performance, pipeline impact, and ROI
• Build clear reporting for leadership on what’s working and where to invest
• Continuously test, optimize, and scale successful programs

• 4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)
• Proven experience owning events and field programs from strategy through execution
• Strong understanding of ABM principles and hands‑on experience running ABM campaigns
• Experience working closely with Sales and Partnerships to drive pipeline
• Highly organized, detail‑oriented, and comfortable managing multiple programs at once
• Data‑driven mindset with the ability to measure and communicate impact
  Willingness to travel for events (approximately 20–30%)

• Experience marketing to commerce, retail, logistics, or supply chain audiences
• Experience with marketing automation, CRM, and ABM tools
• Startup or high‑growth company experience

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