LUS Marketing Coordinator, Bataleon Snowboards

As the Marketing Coordinator, you will be part of the backbone of our daily marketing and communication operations. This dynamic, multi-faceted role is for a marketer who lives and breathes snowboard culture, understands data-driven digital marketing, and can balance brand storytelling with e-commerce execution. You will bridge the gap between our internal creative vision, our external agencies, and our global audience.

Core Responsibilities

(20-50%) Email Marketing Organization, Implementation & Execution

• Campaign Management:
  Own the end-to-end execution of the Bataleon email marketing calendar, ensuring timely delivery of product launches, brand stories, and seasonal campaigns.
• Agency Liaison:
  Act as the primary, day-to-day point of contact for our external email marketing agency. Provide them with clear briefs, assets, and feedback to maintain brand integrity.
• E-Commerce Bridge:
  Seamlessly connect brand-led storytelling with a robust e-commerce strategy. Ensure email campaigns are optimized to drive site traffic, support product drops, and tell the Bataleon story authentically.
• Flows & Segmentation:
  Collaborate with the agency to monitor automated flows (welcome series, abandoned cart, etc.) and segment lists to deliver highly relevant content to snowboarders worldwide.

(20-30%) Social Media Marketing

• Content Execution:
  Help organize, implement, and execute Bataleon’s global social media strategy across Instagram, Tik Tok, Facebook, and emerging platforms.
• Trend & Brand Alignment:
  Stay hyper‑aware of current social media trends, audio, and platform features, adapting to them in ways that remain on‑brand for Bataleon.
• Community Engagement:
  Foster community growth by actively engaging with followers, resharing user‑generated content, and keeping a pulse on what riders are saying online.

(10-20%) Content Organization & Gatekeeping

• Asset Management:
  Act as the ultimate gatekeeper for all consumer‑facing digital content. Ensure that every video, photo, and copy block represents Bataleon’s look, feel, and brand identity.
• Asset Distribution:
  Keep internal asset folders and media libraries highly organized so the team, retailers, and distributors can easily access the latest seasonal assets and broadcast our message.

(10-20%) Miscellaneous Marketing Support

• Fill the Gaps:
  Do what marketers do best: adapt. Jump in where needed to support the wider team.
• Logistics & Promo:
  Coordinate the shipping and tracking of marketing products, promo gear, and rider packages.
• Seasonal Milestones:
  Help prep documents, decks, and assets for major seasonal milestones, catalog launches, and sales meetings.

Key Qualifications

• Experience:
  
  1-3 years of experience in digital marketing, social media coordination, or e‑commerce marketing (action sports or outdoor industry experience is a massive plus).
• Platform Knowledge:
  Familiarity and proficiency with email marketing platforms (Klaviyo) and social media management tools.
• Snowboard Fluent:
  Talk the talk, you understand the difference between camber profiles, and you are deeply connected to snowboard culture.
• Organization
  
  Skills:
  
  Exceptional project management skills; you can keep an agency on track while simultaneously planning a Tik Tok calendar.
• Hustle: A proactive, "no task too small" attitude. You're just as excited to pack promo boxes as you are to review high‑level campaign metrics.

Who You Are:

• A Snowboarder at Heart:
  You understand the nuance of the industry. You know the difference between a "core" shop and a big-box retailer, and you know how to talk to both.
• A Strategic Thinker:
  You understand how a well‑timed email supports a retail launch which supports a pro‑team edit.
• An Expert Communicator:
  You can write impactful copy, a formal brand deck, and a clear…