Digital Experience Strategist

$115,000 USD - $130,000 USD Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.

The Digital Experience Strategist is responsible for owning and executing high-impact digital experiences that drive engagement, lead generation and measurable business growth. This role translates business strategy into digital strategy - delivering campaigns and ensuring flawless execution across web, email and digital platforms. A core component of this role includes overseeing the digital marketing lead generation program and partnering closely with Marketing Operations to ensure digital experiences are targeted, personalized, and aligned to clearly defined customer segments.

• Strategy, Audience & Segmentation
  • Develop and execute digital experience strategies aligned with business growth and lead generation objectives
  • Work in collaboration with Channel Marketing to define and evolve audience journeys, including behavioral, demographic, psychographic, and lifecycle segmentation.
  • Ensure journeys are operationalized and segmentation is properly implemented across email, web and lead capture workflows
  • Translate business priorities into actionable audience strategies across acquisition, engagement, and retention
  • Partner with sales, channel marketing and the analytics teams to refine segmentation models and targeting approaches
  • Identify high-value audience opportunities, using models and AI, to improve conversion and engagement, driving qualified lead acquisition and pipeline growth
  • Implement and manage personalization and targeting programs within existing platforms to drive measurable improvements in engagement and conversion
• Customer & Experience Design
  • Be the digital lead for mapping out and optimize end-to-end customer journeys across key audience segments
  • Align messaging, content, and UX to defined audience needs and intent
  • Leverage customer insights, research, and behavioral data to inform tailored experience strategies
  • Partner with UX/UI teams to design seamless, segment-specific digital experiences
  • Drive consistent personalization strategies that enhance engagement, reduce friction and drive conversion
• Lead Generation & Growth Ownership
  • Collaborate with Channel Marketing and Sales to oversee the marketing lead generation program, including strategy, targeting, and performance optimization.
  • Monitor and optimize key funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution), reviewing with stakeholders to ensure alignment on lead quality and conversion goals.
  • Implement testing strategies to improve form performance, landing page effectiveness, and campaign conversion
  • Ensure segmentation strategies are integrated into lead capture and nurturing journeys
  • Ensure timely execution of high-volume campaigns supporting NA Retail and Institutional Marketing Teams
• Data, Insights & Optimization
  • Lead analysis and stakeholder alignment on digital performance by segment and funnel stage, translating insights into measurable experience improvements
  • Collaborate with the analytics team to develop segmentation-based performance dashboards and reporting frameworks
  • Lead Digital testing strategies (A/B and multivariate) to validate audience hypotheses
  • Drive continuous improvement through data-driven experimentation
• Governance & Best Practices
  • Partner closely with…