Creative Performance Lead
Listed on 2026-10-09
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Peggy is building a category-defining AI assistant for parents. Our growth engine will be Meta (IG/FB) video ads, driven by high‑velocity creative iteration. Your job is not “run ads.” Your job is to build a repeatable creative‑performance system that turns raw video into profitable user acquisition - without breaking trust. If you optimize vanity metrics, over‑promise emotionally, or need a big team to function, this role is not for you.
WHATYOU OWN (END‑TO‑END)
Meta Video Growth Engine (Primary) Design and operate a video‑first creative system for IG/FB
- Turn raw UGC, screen recordings, and B‑roll into:
- 10–30 hook variations per concept
- Multiple pacing and framing cuts
- Emotionally distinct angles (stress relief, chaos calm, guilt competence)
- Separate idea testing from execution quality
- Optimize for thumb‑stop, retention, and conversion - not production value
Media Buying & Spend Discipline Own Meta campaign structure, budgets, and kill criteria Treat creative as the primary optimization lever Operate confidently in a post‑iOS
14 / SKAN‑imperfect world Kill spend fast when signals are wrong Scale only what proves itself
Signal Extraction & Learning Loops Translate ad performance into:
- Messaging insights
- Product feedback
- Landing page learnings
- Maintain a clean testing log (what worked, what failed, why)
- Share clear, opinionated recommendations with the founder weekly
Secondary Channels (Support, not focus)
- Apple Search Ads (defensive + intent capture)
- Static ads only if performance justifies them
- No channel sprawl without explicit approval
- Brand marketing fluff
- Influencer management
- Tik Tok organic strategy
- PR, partnerships, or “full‑funnel storytelling”
- Big‑team coordination
This is a hands‑on operator role.
REQUIRED EXPERIENCE- You must have: personally run Meta paid social for subscription or freemium apps
- Built or operated a UGC‑heavy video ad system
- Worked with low‑signal attribution environments
- Made real budget tradeoffs (and lived with the consequences)
- Former app founder
- Experience in utilities, wellness, parenting, productivity, or consumer SaaS
Originally posted on Himalayas
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