VP of Growth Marketing

JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one.

You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results.

This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization.

Responsibilities

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.

• Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.

• Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, Linked In Ads, and other relevant channels.

• Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.

• Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.

• Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.

• Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.

• Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.

• Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance.

• Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

Required Experience

• 10+ years of experience in B2B growth marketing, demand generation, or digital acquisition.

• Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function.

• Experience owning paid media budgets and optimizing campaigns based on business outcomes.

• Proven ability to generate qualified sales pipeline through digital marketing initiatives.

• Experience building and optimizing complete marketing funnels, from acquisition through conversion.

• Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth.

• Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI.

• Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors.

• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.

• Excellent communication and cross-functional collaboration skills.

• Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.

Preferred Qualifications

• Experience marketing software development, AI, cloud, SaaS, or technology consulting services.

• Experience supporting enterprise or mid-market B2B sales organizations.

• Familiarity with account-based marketing (ABM) strategies.

• Experience scaling marketing functions within an early-stage or high-growth company.

What Success Looks Like

Within your first 12 months, you will:

• Build a repeatable inbound demand generation strategy.

• Launch and…