SEO​/GEO Manager

About Propellic

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel.

As an SEO/GEO Manager, you'll develop and execute SEO/GEO strategies across technical SEO, content, authority, and AI-driven visibility for complex and higher-value travel accounts. You'll diagnose performance, produce implementation-ready recommendations, and make AI-powered tools part of your default workflow.

Account Managers own the client relationship day-to-day, while Project Managers own workflow, scope, schedule, and delivery controls. You'll equip both with the expert input they need and join client calls when deeper technical detail is required.

• Develop and execute integrated SEO/GEO strategies across technical SEO, content, authority/link acquisition, and AI visibility.
• Build quarterly roadmaps tied to client business goals, North Star metrics, and relevant organic-search and AI-visibility KPIs.
• Produce implementation-ready work, including technical audits, opportunity analyses, keyword/topic research, content briefs, AI-readiness audits, entity and citation analysis, preferred-source monitoring, and content-passage refresh recommendations.
• Analyze performance, diagnose material changes, and translate the data into clear weekly, monthly, and quarterly input for Account Managers.
• Partner with Project Managers on estimates, dependencies, status, QA, and scope/time/budget risks; keep task records, deliverable links, and risk flags current.
• Coordinate with link building, development, Paid Media, and external specialists; review assigned work for quality and Propellic standards.
• Use AI-driven tools for research, analysis, QA, documentation, content planning, and workflow automation where they earn their place—and know when human judgment should override them.
• Test emerging search experiences, GEO methods, tools, and deliverable approaches; document what works so the team can scale it.
• Join client calls as the SEO/GEO subject matter expert when Account Managers need deeper technical or strategic support.

• SEO/GEO deliverables land on time, within scope, and ready for client delivery with required QA complete.
• Strategies connect organic-search work to business goals and include relevant GEO / AI-visibility initiatives—not isolated tactics.
• Account Managers receive clear, usable performance insight and can confidently lead the client conversation.
• Project Managers can rely on accurate estimates, current status, visible dependencies, and early risk flags.
• AI tools are used with good judgment: applied where they help, questioned where they don't.
• New search features, GEO methods, and tools are tested regularly, with results documented and shared.

• 3+ years of SEO experience, including 1+ years in an agency environment managing multiple simultaneous accounts.
• Direct expertise across technical SEO, content strategy, authority/link acquisition, measurement, and implementation QA.
• Practical experience with GEO / AI visibility, including how AI Overviews, generative search, answer engines, and citation/source patterns affect discovery.
• Hands-on experience using AI tools in SEO research, analysis, content planning, QA, reporting, or workflow automation—and curiosity to keep testing.
• Able to turn performance data and technical findings into a clear takeaway for a non-technical audience.
• Comfort working through Account Managers and Project Managers: you provide deep expertise without needing to own the day-to-day client relationship or project…