Director of Marketing

Position
:

Director of Marketing

Department
:

Business Development

Reporting Structure
:

VP, Business Development

Exemption Status
:
Exempt

Location
:
Remote

Overview of the Role
:

Reporting to, and partnering with, the VP, Business Development, the Director of Marketing is responsible for driving brand visibility, generating qualified sales leads,and producing compelling content that resonates with our core audiences: corporate HR and CSR leaders, nonprofit members, and employee donors.

This role owns the marketing function:strategy,execution,and measurement,with a heavy emphasis on digital marketing, inbound lead generation,and thought leadershiptosupportnew clientrelationshipsandincreaserevenue.

Responsibilities
:

• Develop and execute a strategic marketing plan including a cohesive brand strategy that elevates America's Charities profile among HR, CSR, and employee engagement decision-makers.

• Conduct market research and provide competitor analysis to identify opportunities for new and enhanced products and services to support competitive advantage and meet market demand.

• Lead the organization’s digital presence, including across websites, social media channels, and email marketing.

• Oversee consistent brand standards, messaging, and visual identity across all external communications.

• Design and execute inbound and outbound marketing campaigns that generate qualified leads for America's Charities solutions, including workplace giving and volunteering, emergency assistance funds, scholarships, financial assistance funds, nonprofit membership, and other services.

• Utilize and manage marketing CRM (Hub Spot) to capture, drive, and convert leads to opportunities for sales, including developing workflows, landing pages, lead scoring, email messages and sequencing, and to track and report results against marketing goals.

• Create and manage an editorial calendar, producing high-quality content including blog posts, case studies, white papers, email newsletters, social media posts, webinar materials, and videos.

• Supervise the Marketing Coordinator.

• Other duties or projects, as assigned.

Qualifications
:

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

• Minimum offiveyearsofprogressive B2B marketing experience, with demonstrated success in lead generation and content marketing.

• Proven leadership and track record of building brand awareness and generating measurable sales pipeline.

• Strong writing and editing skills- ability to produce polished, audience-specific content across formats.

• Proficiency with marketing automation platforms and CRM tools (Hub Spot strongly preferred).

• Experience managing social media channels, Google search engine optimization and AI marketing tools.

• Demonstrated ability to excel independently and collaboratively in a team environment.

Benefits
:

• Health, dental, and vision insurance.

• Paid life insurance, short-term disability insurance, and long-term disability insurance.

• 401(k) Retirement Plan with employer contributions up to 7%.

• Thirteen paid holidays per year.

• Paid Time Off (PTO) beginning at 20 days per year.

America's Charities is an equal opportunity employer.