Associate Marketing Manager, Scaled Events - Brand Marketing; Hybrid - Seattle, WA)

The Associate Marketing Manager acts as the campaign specialist for an assigned Scaled Event (Anniversary or Holiday), plus 1-2 additional Brand Marketing programs. This role owns the translation of programs strategic design and goals to end-to-end tactical execution across store fronts (physical and digital), channels, and enterprise partners - knowing the full breadth of what it takes to bring a program to life and driving the go-to-market plans needed to hit business outcomes.

Partnerships in this space span the enterprise end-to-end - NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams. The Associate Manager operates with a high degree of independence and decision quality, serving as the last reviewer of tactical campaign creative, channel plans, and marketing retros before they move forward.

• Campaign Planning & Brief Ownership:
  Contributes to the marketing strategy that informs the brief for campaigns, synthesizing and translating retros, business insights, customer data, and prior-season performance into action.
• Content Strategy & Messaging:
  Contributes to developing messaging frameworks and audience-level messaging matrices for assigned programs, ensuring a consistent brand voice across all channels and touchpoints.
• Channel Strategy:
  Sets and collaborates on channel strategy independently across owned and paid programs for playbook marketing plans - making / informing decisions on optimizations based on data-backed insights.
• Campaign Set-up and Tactical Planning:
  Aligns with PMO on execution timelines and actively scopes campaigns in Workfront Planner, ensuring every workstream across channels and locations is delivering as expected.
• Campaign & Creative Approval:
  Serves as the last-to-view and send for approval on final tactical campaign creative, channel plans, and retros - checking execution against the brief, scoping, and channel strategy across touchpoints.
• Campaign Overviews & Recaps:
  Builds and presents campaign overviews and recaps to leadership independently, synthesizing performance into forward-looking tactical recommendations.
• Cross-Functional Collaboration:
  
  Manages partner relationships independently across the enterprise and agency, as relevant. Drives alignment across teams without manager involvement and resolves blockers at the program level.
• Marketing Tool Management:
  Updates and manages relevant company tools (marketing calendar, campaign planners, Workfront) to ensure timely, effective execution across every program in flight.
• Market Research:
  Conducts market research to identify trends, competitive landscape, and customer insights, using this data to inform channel and messaging strategy.
• Industry Trends:
  Stays current on industry trends, emerging content formats, and applications of AI to campaign development, sharing insights and recommendations to drive innovation across the team.

• Drives Results:
  Persists in accomplishing objectives, even under evolving or tough circumstances; owns outcomes end-to-end, not just outputs.
• Manages Complexity:
  Juggles multiple programs and planning horizons at once; proactively identifies scope risks and trade-offs and makes calls, with or without manager prompting.
• Strategic Mindset:
  Connects own work to broader organizational strategy; sets KPIs and a learning agenda before a program launches, and ties results back to business impact.
• Decision Quality:
  Knows when to act independently and when to elevate; makes sound day-to-day decisions on tactical creative, plans, and retros.
• Builds Trust:
  Gains the confidence and trust of partners and agencies through honesty, integrity, and authenticity.
• Communicates Effectively:
  Presents independently to L19+ leadership; influences decisions above their level through credibility and preparation.
• Has Courage:
  Shows conviction and guides others through adversity; flags strategic misalignment before it needs to be escalated.
• Develops People:
  Gives feedback constructively and shares expertise to help peers and junior team members grow.

Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent work experience. 5+ years of marketing experience, with a track record in brand marketing, campaign management, or digital marketing; familiarity with loyalty marketing a plus. Experience supporting high-visibility, multi-channel retail campaign strongly preferred; experience…