Digital Content and Marketing Coordinator

The Digital Content & Marketing Coordinator supports the Washington Immigrant Information Center by developing, managing, and disseminating quality client-facing information. The role manages social media strategy and content dissemination on digital platforms, working closely with specialists to meet client information needs.

• Ensure content is accurate, complete, easy to understand and engaging.
• Collaborate on, edit written and multimedia content built by Washington Immigrant Information Center team.
• Define, implement, and monitor digital advertising campaigns - both paid and organic.
• Publish relevant and appropriate content on the Washington Immigrant Information Center digital platforms.
• Monitor traffic and other feedback emanating from Washington Immigrant Information Center platform.
• Contribute to the communication strategy in collaboration with the Information & Referral Services Manager.
• Use the translation-management software and other tools to prepare content for publication.
• Continuously ensure that the editorial content is up to date.
• Review and track metrics to adapt messaging and resources, based on the engagement of users and the feedback provided by those who visit our website and social media sites.
• Continuously monitor web and social media performance indicators, review, and track metrics within Zendesk, flag criticalities, and propose improvements to the communication and marketing strategy.
• Work with Information Technology team to resolve technical issues across platforms.
• Contribute to drafting reports on Washington Immigrant Information Center content.
• Coordinate with Digital Content Creator to develop social media posts, captions, graphics, and overall dissemination schedule.
• Manage article workflow, including drafting initial copy, coordinating with legal team as needed, working with external translation vendor, and organizing translations on Box and in
• Provide technical guidance for clear and accessible information provision to Specialists.
• Manage content calendar in

• BA/BS or equivalent experience in multimedia journalism, digital communications, or relevant field.
• Minimum 2+ years of reporting, writing, or editing experience.
• Minimum 2+ years of digital content management experience, including for online platforms and social media.
• Knowledge of graphic design software (Canva or Adobe Products) preferred.
• Knowledge of SEO best practices and experience using CMS.
• Knowledge of immigration and refugee issues; previous work experience in the immigration field desired.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Excellent communication and collaboration skills.
• Strong interpersonal skills and high emotional intelligence.
• Ability to work independently with remote management.
• Fluency in English required.
• Demonstrated ability to work cross-culturally with empathy, humility, and confidentiality.
• Project management experience preferred

• Digital Content Management
• Social Media Management
• Reporting and Writing
• Editing and Proofreading
• Graphic Design Software
• SEO Best Practices
• Content Management Systems
• Immigration Knowledge
• Refugee Protection Knowledge
• Project Management
• Multimedia Journalism
• Client-Facing Communications
• Cross-Cultural Communication
• Remote Work Management
• Collaboration Skills

English