SEO​/SEM Specialist

The role owns organic and paid search performance end-to-end: technical SEO, content optimization, keyword strategy, and paid search campaigns across Google Ads and Bing.

Search is a primary acquisition channel for the business, so this role directly drives qualified traffic, conversion volume, and pipeline. Expect to work hands-on with analytics, site architecture, and campaign budgets — not just reports.

• Own the SEO roadmap: technical audits, on-page optimization, internal linking, and Core Web Vitals improvements in partnership with engineering
• Build and manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword research, bidding strategy, ad copy testing, and budget allocation
• Run keyword and competitive research using tools like Ahrefs, Semrush, and Search Console to identify high-intent content and ranking opportunities
• Develop and report on KPIs — organic sessions, rankings, CPC, CPA, ROAS — using GA4, Looker Studio, and attribution tooling
• Optimize landing pages for conversion, running structured A/B tests on copy, layout, and CTAs
• Partner with content and product marketing on SEO briefs, structured data/schema markup, and topical clustering strategies
• Manage agency and vendor relationships where applicable, and present search performance to marketing leadership

• 3-6 years of hands‑on SEO and SEM experience, ideally in a B2B or B2C tech environment
• Deep proficiency with Google Ads, Search Console, GA4, and at least one major SEO platform (Ahrefs, Semrush, or Moz)
• Working knowledge of technical SEO: crawlability, indexing, site speed, schema markup, and log-file basics
• Track record of measurable results — rankings gained, CPA reduced, or organic pipeline grown
• Comfortable with Excel/Sheets for analysis and able to build clear, executive-ready reporting
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: experience with HTML/CSS, JavaScript rendering issues, programmatic SEO, or marketing automation platforms like Hub Spot