Field Marketing Manager, North America

Seattle, Washington / Miami, FL / Canada, Remote (Ontario)
Marketing /Regular Full Time /On-site

The Field Marketing Manager, North America is a results-driven marketer responsible for developing and executing strategic marketing plans with a portfolio of key partners. This individual contributor role combines partner relationship management, integrated marketing strategy, and hands-on execution to drive partner engagement, demand generation, pipeline growth, and measurable business impact.

This is an onsite/field position in:
Miami, FL, Seattle, WA, or Canada. Working closely with Channel Sales, regional marketing, Product Marketing, and Global Demand Generation, this role translates business priorities and corporate campaigns into tailored, partner-specific plans. The ideal candidate is a collaborative, data-driven marketer who can build trusted relationships, identify growth opportunities, and manage multiple strategic partner plans from strategy through measurement.

Key Responsibilities Strategic Partner Marketing Plans
· Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.
· Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.
· Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.
· Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.

Integrated Campaign Development and Execution
· Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.
· Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.
· Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.
· Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.

Sales and Partner Alignment
· Work closely with Channel Sales to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.
· Provide partners and internal stakeholders with clear plans, timelines, performance updates, and recommendations.
· Gather partner feedback and market insights to improve campaigns, partner experience, and go-to-market effectiveness.

MDF and Budget Management
· Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.
· Ensure partner activities meet funding requirements, brand standards, and business objectives.
· Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.

Performance Measurement
· Define success metrics for each partner marketing plan and track engagement, demand, marketing-influenced pipeline, and revenue contribution.
· Use campaign and partner performance data to identify trends, optimize tactics, and share actionable insights.
· Maintain accurate reporting in CRM, marketing automation, and partner marketing systems.

Cross-Functional Collaboration
· Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media to deliver coordinated partner campaigns.
· Share best practices, partner insights, and successful approaches across the field and partner marketing organization.
· Contribute to a consistent,…