Sr. Manager, SEO + GEO

Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a high-impact Sr. Manager, SEO + GEO to help fuel that continued growth. Total compensation for this role is expected to be between $77,500 - $89,000 per year.

As an agency, we exist to accelerate growth—for our clients, our people and the B2B industry. We partner with B2B technology and services companies, from high-growth Silicon Valley businesses to global Fortune 500 brands, to drive meaningful business results. At Walker Sands, curiosity sparks new ideas, collaboration makes the work stronger, and people are at the center of everything we do.

Walker Sands is looking for a Senior Manager who loves digging into how search works and helping clients get found. Search engine optimization (SEO) and generative engine optimization (GEO) are part of our agency DNA. Our GEO work includes optimizing for AI-generated answers, an area you may know as answer engine optimization (AEO). We do innovative, cutting-edge work in Search and AI, exploring how they intersect with earned, owned, shared, and paid media.

You’ll bring deep expertise to B2B client programs, collaborating on strategy and getting hands‑on with technical audits, optimization, and measurement. We’re looking for someone who enjoys investigating difficult questions and testing new approaches.

As a Senior Manager, you’ll be a core member of account SEO and GEO teams and a subject matter expert who helps define priorities and turn ideas into effective client work. You’ll collaborate with account leads, senior strategists, and clients, and may serve as the lead on some engagements. Integrated marketing programs are the norm here: you’ll work with PR, content, social, paid media, web, and analytics teammates to connect search insights with their work and amplify results across channels.

• Collaborate with account leads and senior strategists to help define SEO and GEO strategies. Understand each client’s products, solutions, audiences, and business goals; use that context to set priorities and develop proactive, practical recommendations.
• Independently manage assigned projects, work streams, and deliverables across multiple client programs. Delegate work to interns, Specialists, and Senior Specialists as appropriate, providing clear direction and reviewing deliverables for quality. Use agency and client project management systems to organize work and keep execution moving.
• Conduct and review technical SEO and GEO audits. Investigate crawlability, indexing, rendering, site architecture, internal linking, structured data, and access for relevant search and AI crawlers. Work with web teams to implement and validate fixes.
• Research keywords, buyer questions, AI prompts, competitors, and the publications, communities, and other sources that shape AI answers. Turn findings into content, website, and authority-building recommendations, collaborating with PR and content teams on opportunities to strengthen client visibility.
• Develop content briefs and outlines that guide writers in creating content aligned with clients’ business goals and audience needs. Translate keyword, prompt, and audience research into clear direction on topics, structure, and questions to address, helping content perform in organic search and AI answers.
• Develop and review content optimization recommendations for organic search and AI discovery, helping clients make their expertise clear, useful, credible, and relevant to buyers.
• Help define measurement plans and prepare and review accurate, regular reporting for account and client leads. Analyze organic search performance, qualified traffic and conversions, AI visibility and share of…