Principal, Communications, Prime Air

Amazon is looking for a Principal, Communications, to serve as the strategic communications leader for Prime Air drone delivery within its Stores Communications team. This role will define and drive the communications strategy and narrative for Prime Air. The preferred location for the role is Seattle, WA.This role operates at the forefront of innovation, requiring the ability to set communications strategy and shape narrative in ambiguous, fast-changing, and high-profile environments.

The ideal candidate will bring structure to complexity, anticipate reputational risk, set the narrative direction for Prime Air, and craft the compelling storytelling that helps customers, policymakers, and communities understand, trust, and adopt transformative delivery technology. This individual will serve as a senior on-the-record spokesperson, deliver results with the highest standards under tight deadlines, possess exceptional writing abilities and media relations skills, and demonstrate sophisticated judgment.

Key job responsibilities
• Define, develop, and own the end-to-end communications strategy for Amazon's Prime Air drone delivery service.
• Serve as a senior on-the-record spokesperson for Prime Air with top-tier business, technology, and consumer media.
• Shape and direct long-form narrative and visual storytelling to build understanding of Prime Air across media, digital, and social channels.
• Lead high-stakes proactive and reactive media moments with high judgment, anticipating and mitigating reputational risk.
• Build and execute forward-looking communications plans for business developments and emerging issues.
• Advise and influence senior business, legal, and public policy leaders, aligning stakeholders across the organization on communications objectives and strategies.
• Develop and strengthen relationships with reporters and editors at key national and regional media outlets.
• Write, develop, and manage approvals for communications and external messaging on sensitive, complex, and time-critical topics.
• Orchestrate cross-team collaboration across a large organization to move communications strategies and tactics from plan to execution.
• Set high standards for the craft of communications and elevate the quality of storytelling across the program.

Basic qualifications- 10+ years of recent professional communications or public relations experience
- Bachelor's degree
- Experience developing and leading successful communications campaigns
- Experience in media relations and issues management
- Experience serving as an on-the-record spokesperson

Preferred qualification - Top-notch written and verbal communications skills
- Ability to drive progress and earn trust while operating across multiple teams and senior stakeholders
- Experience working directly with national and top-tier media

- Experience with government, regulation, and emerging technology policy topics
- Ability to set strategy and operate independently while coordinating across multiple teams and stakeholders
- Expert judgment, particularly under high-pressure and narrow time frames
- Highly organized with the ability to manage multiple launches, issues, and timelines simultaneously
- Experience communicating complex concepts clearly and persuasively to different audiences
- Experience anticipating and managing reputational risk Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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